• Fill the hungry. Lift the lowly. Cast down the mighty. Send the rich away.

    A sermon for the Feast of the Assumption – 2020

    It was one of those things that appeared on the internet and all of a sudden it seemed like everyone I knew was retweeting it and sharing it.

    At first when you looked at it you might have thought it was quite an old image. There’s something about a woodcut that is rather nostalgic. But this was nostalgic and retro in a hipster kind of way and it was a newly created image.

    A familiar figure, but in a stance that I’ve never seen her depicted in before.

    Her head is covered in some kind of head-dress and there seems to be a halo of stars around her head, so there’s no doubt at all who she is. She’s very familiar to us.

    But here she’s standing in an unfamiliar pose.

    I say standing but she’s more active than that. She’s jigging about. Trampling on a snake and a skull. And she’s waving a clenched fist in the air.

    She looks for all the world as though she’s at a Black Lives Matter protest. Or a demo protesting against the government’s hostile environment policy that diminishes the lives of those seeking asylum. Or chanting about Climate Change. Or – well, so many things. So much that’s wrong. So much to put right. She looks like she could bring up a child who knew how to refuse the evil and choose the good.

    And around her in the woodcut there’s words. Her words: “Fill the hungry. Lift the lowly. Cast down the mighty. Send the rich away”.

    And it looks to me as though she’s chanting those slogans and punching her fist in the air in time with the chant.

    Benjamin Wildflower’s woodcut of the Blessed Virgin Mary is at once familiar and unfamiliar. We know instantly that it is her. And we know fine well what kind of values that she stood for. But it is a stance that is startling. Surprising. Slightly unsettling.

    And maybe that’s a better description of her than many – startling, surprising, slightly unsettling.

    It is difficult to think of another woman who has been more depicted than Mary. Yet most artists have played fairly safe. They’ve often produced images of astonishing beauty but often there can seem to be a passivity about the figure whom they depict. As though it was all God’s actions and she was just a recipient.

    Here at St Mary’s cathedral we tend to sit up and take notice when we encounter her in the scriptures. And she’s far from passive. Singing the Magnificat of justice even as she bore the child Jesus in the womb. Egging him on with the scandalous first miracle of turning water into wine. Turning up everywhere – when he was teaching. When he was dying. And being right at the centre of the circle of the disciples when they were set on fire at Pentecost to spread the news that we continue to spread today – that Jesus Christ, her son was raised from the dead. And death is not the end. And though there is much to weep over in this world, sadness is not our ultimate destination.

    The church has had plenty of trouble in passing on this message due to the fake news of a Gentle Jesus who was meek and mild. And it feels as though Mary has been packaged up in the same way as a passive young woman without much of a voice for herself.

    Not the Mary we know at all.

    Some of my favourite images of Mary are the ones that break with that tradition. The woodcut fist shaking Mary is just one of them.

    Elizabeth Frink’s Walking Madonna in the Close at Salisbury is another. A strong women. A woman striding very purposefully. A woman with things to do. And striding out from the church, not into it. She’s a Mary I feel I recognise from what I read in Scripture.

    Or another one that periodically does the rounds on the internet – a medieval manuscript Mary.

    It is from an age where it was very natural to depict the devil as a creature with horns.

    In the image I’m thinking of from 13th century England there’s just such a devil – a bit of a pantomime figure for our cynical modern eyes. And next to him there’s Mary all bedecked in draped clothing as usual. Her body hidden and her face rather beautiful. But this is another Mary’s who is using her fists. Not waving a fist in time to a protest song this time. But something a good deal more aggressive. She seems to be holding the devil with one hand at the back of his neck. With her other hand she’s bashing the devil in the nose with her fist.

    These images of Mary take us both to the scriptural Mary and the theological Mary.

    She’s not just a woman who once sat in a room whilst the Holy Spirit did all the work of the incarnation.

    She’s a collaborator with God’s work in the world. She’s in cahoots with all that is holy and true.

    We get chances in this life to be passive. There are times in our lives when we can choose to do nothing.

    We also get chances to shout out that the Mighty must be brought low. We get chances to stride out in power to do what needs to be done to put the world to rights. And we get chances to recognise the evil from the good and act on that knowledge. Every act a punch in the devil’s nose.

    Mary was one of us.

    She took her chances.

    Let us join her.

    And demand  that God remembers his promise of mercy. That the humble may be lifted up, the proud scattered in their conceit and the hungry filled with good things.

    She’ll be with us all the way.

    Amen

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous Posts

  • For the cartoonists

    I used a cartoon, and a religious cartoon at that, on, my blog yesterday and yet I live. I sometimes pray for satirists – those who come to occasional services in St Mary’s may occasionally have heard me do so. They don’t usually get enough prayers. Today, sadly, the thoughts of the world are with…

  • How it feels to be gay in the Scottish Episcopal Church

    I’m aware that this cartoon was drawn for another situation. However, this is kind of how it feels to be gay in the Scottish Episcopal Church at the moment. My guess is that other people feel it too. We need to pray for a different style of leadership. Urgently. My thanks to Dave Walker for…

  • The Straight Civil Partnerships Question

    The question is this. If civil partnership is opened to straight couples then would someone in such a partnership be eligible to be considered for ordination? It is a simple question but carries enormous complexity with it and can help to illuminate where we are in the changing world of legal relationship states. I first…

  • Scottish Episcopal Church News for January 2015

    Scottish Episcopal Church News The following post contains news from around and within the Scottish Episcopal Church for January 2015. George Square Tragedy in Glasgow The Rt Rev Gregor Duncan, the Bishop of Glasgow and Galloway was in George Square just after the recent tragedy involving a bin lorry. The accident took place just yards…