• Every Eucharist is a Virtual Eucharist

    Heaven

    Every Eucharist is a virtual Eucharist. Of course it is.

    We know this.

    We experience this.

    We forget this.

    Christianity – at least the bits of Christianity that are worth taking seriously – takes time and space so seriously that it knows that the particular cannot ever express the ultimate. Indeed, time and space are playthings in the hands of the religiously inspired.

    Over the last few months it hasn’t been possible for my congregation to celebrate the Eucharist together in one space. But when we used to do that, we were never entirely in one space anyway. The very building itself is designed to transport people from the knowledge that they are a few yards from a busy thoroughfare in the Second City of Empire. Taking a few steps inside we find that we are in another place altogether. And in another empire, where the Emperor is servant of all and love is the essense of the law. The conceit that going into church takes you into a divine, heavenly realm is not an idea exclusive to the East. Coming into St Mary’s you are supposed to feel that you are stepping into heaven. It has been built to make you feel that. It has been decorated to make you feel that.  It does make people feel that.

    Whenever I take people into church I almost always hear them express a sense of wonder. We have the wow factor. It has been created by human skill to make you feel that the reality that you experience as you stand in the street is not the only reality that you can experience. It is a space that conveys that love, joy and peace might be possible and it does that without words. It is done with beauty and it takes people a few steps up the stairway to heaven.

    And it is the church playing with reality.

    That experience of going into a holy space and feeling part of something bigger is something common to religions that are divided on all kinds of doctrinal matters. It points to things that are best expressed through virtual reality and religious people are so used to virtual reality that they sometimes forget that it is all around them.

    When people come to the Eucharist in St Mary’s they are at once in Glasgow and simultaneously elsewhere. And elsewhere isn’t even singular either. At the Eucharist in Glasgow we are at one and the same time in an Upper Room in Jerusalem rather a long time ago and at the Wedding Feast of the Lamb at the ultimate consumation of all that is. The Last Supper and the Breakfast at the End of the Universe happen at the same table. At the same time.

    And as we gather at our table, we gather at every table and eat in communion with those who share in the same meal. Our fellowship with them isn’t prevented by circumstance. Our Eucharistic fellowship has never been prevented by circumstance or lack of physical proximity.

    We couldn’t keep the Triduum in Holy Week without virtual reality.

    Without virtual reality it would just be a way of making feet smell less.

    Without virtual reality it would just be a bonfire that would die.

    Christ is the celebrant at every Eucharist no matter which particular celebrant is standing there. Virtual reality becomes interwoven with the reality of the lives that we bring to the table and we are formed and changed and made new. It is how God’s love is expressed.

    This is virtual reality. Every Eucharist is a Virtual Eucharist. Cyberspace is one of the most powerful metaphors for prayer that human beings may ever develop.

    Our bodies are bound by physics.

    God’s love in this world isn’t.

    This is why religious buildings are important. It is also why they are not important.

    Every Eucharist is a Virtual Eucharist.

    Every Eucharist always was a Virtual Eucharist.

    Of course it was.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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