• Five Thoughts On Losing Elections (and a referendum)

    Everyone has their own speciality. Mine is losing elections.

    It seems to have become a primary passtime. More than a hobby, less than a national identity but part of who I am.

    I’ve lost elections in school, university, the church and civic society. I’ve not become president of my College student association, nor a Member of Parliament, nor a Councillor, nor a Rector of the Univerity of Glasgow and I’ve recently not become a bishop.

    I am proficient at it. It is my own special skill. I’ve done it so often that I’m sure I’ve forgotten some of my most triumphant defeats.

    I can’t say that losing elections is easy. Each comes with its own particular disappointment; its own lasting murmer of what might have been if only things had been a bit different.

    But it is from this perspective that I want to say something about how to lose an election and in particular how to react to having lost one particular referendum.

    For a significant moment occurs today. At 11 pm this evening Britain will leave the European Union – and become the only nation in world history ever to have declared economic sanctions against itself.

    I was in favour of remaining for all the same reasons that I was in favour of Scotland remaining in the UK. I’m predisposed to think that we should be in anything.

    I remain of the view that the poor in the UK will pay the highest price for coming out of the EU.

    So I was on the losing side of this one. I mourn our departure from the EU.

    As an experienced expert on losing elections then, I tentatively offer the following reflections on how to lose.

    1. When you are beaten, it may be because the other side was better at it than you were.
      Oh, I know that this is difficult to accept. I’ve felt the pain of feeling robbed time and again. But one of the things I’ve learned from those who I’ve fought alongside in the liberal/left/pro-European corner of the political vineyard is that many of those I’ve been very close to just can’t accept the basic reality that those who have different ideas just might be better at getting them across. People who think differently might be clever. Might indeed be cleverer than thou. Accepting this hideous reality is the first step in coping with losing. It is far easier to claim that the other side cheated than that they were better. It is relatively rare that they did.
    2. Change happens.
      New opportunites present themselves. As soon as the dust clears from one battle, the pathway to the next becomes clear. There’s no going back. The world only spins one way. But one of the features of the way the world spins is that change is still always going to be part of the journey.
      In 2005 I took no small pleasure in nearly doubling the Liberal Democrat vote in Stirling and knocking the SNP into fourth place. The fact is that the seat has been held by Labour, Conservative and now SNP members since then. And I took tiny scintilla of pleasure in seeing how it changed hands at the last election, even though it wasn’t a party I’ll ever vote for who won. Change has always happened and always will happen. Recognising this is the first step towards getting back on board and standing publicly for something again.
      I hope that the UK forges a path as close as possible to the EU and ultimately rejoins. I’m in the minority here but that’s what I hope for. And learning what one hopes for is a large part of poltical participation.
    3. You don’t have to win an election to have an effect.
      Getting a higher turnout in an election is a good thing. Getting more votes for what you are standing for than people expected is a joy. Losing elections can be part of turning the tide in a wider movement for change. I cannot count the number of votes that those of us campaigning for equal marriage in the Scottish Epsicopal Church lost but each was a step along a journey that eventually led to change that has brought joy into the lives of people who didn’t know how much their hearts could sing. You are part of something. Try to see the bigger picture.
    4. You don’t have to win an election for it to have an effect on you.
      I’ve been changed by all the elections that I’ve fought and mostly for the better. I’ve probably been changed for the better more by those I’ve lost than the few that I’ve won. Participation in an electoral system is an invitation to learn from others. I’ve learned skills of persuasion and learned that people are interested in original ideas no matter how off the wall they first seem to be. I’ve learned that being able to see over the horizon is no guarentee of electoral success but I’ve learned to see a little bit further over the horizon all the same. There’s much  to be gained by standing. That isn’t invalidated by losing.
    5. It is about winning, all the same.
      There’s a time and a place for bitter regret. And that place is never in public. The tough reality is that sometimes one simply has to suck it up and accept that one lost. Whether one wanted a particular democratic event or not, sometimes the fact remains staring us in the face that this time it was a loss.
      It is particularly difficult seeing people and organisations who claim to be hugely committed to democracy finding it so difficult to accept that the Brexit referendum didn’t go the way they expected it to. Yes, some of the reasons some people voted were about xenophobia. Yes, some of the reasons were to do with reasserting a sense of Englishness which has gone sour in recent years. Yes, some of the reasons for voting in the recent election were, however misplaced, about a sense of self-interest. But they were real feelings. Change won’t begin to happen until ideas emerge from the losing side that capture or recapture the hearts of those who voted differently.
      All elections are won on hope. Even hope that you despise.

    If rightwing populists can win the hopes of people across the world then anyone can win the hopes of an electorate. But that won’t happen automatically. It needs imagination, inspiration and those prepared to take risks, dream dreams and stand up for what they themselves hope for in public.

    And it needs people prepared to lose elections.

    Until one day they win.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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