What is in Kelvin's Head?

How twitter and facebook can save your blog rather than kill it

10/10/2014
One of the things that anyone keeping a blog must be aware of at the moment is that things are not the same as they were. At one time you simply had to put up something even vaguely interesting and people all over the world would read and comment. Blogging was like the Wild West – for the attention seeker there was gold to be mined her.

I remember Mother Ruth saying to me before she started blogging, “All you have to do is ask ‘Who teaches cats yoga?’ and you’ve an audience”. If you could supply an entertaining picture of the cat in question, you were immediately set to dominate the blogging world.

Nowadays, things are more difficult. One-liners like that have long since moved over to social media. Facebook and twitter are a more appropriate place for compact wit and if you are initially trying to reach friends and friends of friends then the social media platforms are the way to go. It is, to a large extent, what they are for.

I made a prediction in one of my new year posts that the number of active bloggers would decrease but the influence of those who remain blogging would continue to increase. I still think that is true and I can see when I look through my blog feeds in a morning that there really are far fewer people making the effort. The fad has past but there are some who continue. Those who continue tend to be those who have learned to harness social media and quite often those who have given up have simply moved to social media instead. Perhaps blogging gave them connections with people that they are happy to retain in a different way.

For some people, starting a blog is about keeping up with those whom you know. For others it is like taking a few tentative steps into the limelight and tottering onto a very public stage. It is the latter type of bloggers who are persisting and they have even greater potential now to become global voices. The blogosphere is becoming free of some of the clutter. Now the cat pictures have moved to facebook and twitter, maybe posts with more substantial thinking matter more.

It is very obvious that quick witty thoughts are going on social media whereas blogs are now being used for more substantial thinking. Successful blogs these days quite often seem to have fewer posts than they once would have done but the posts themselves are more substantial.

Who would have guessed that blogging would have reinvigorated the essay as a writing style?

Anyway, it seems to me that you can write as much as you like these days, if you are not engaging on social media then you are unlikely to see many readers.

Here’s how to make social media work for you and keep the readers flowing in.
- Post links to your latest blog entry on twitter and facebook (it isn’t rocket science, that’s where your readers are).
- Note the plural! – Post a link in the morning to get the morning audience, one in the afternoon (for when America is waking up, if you are in Europe) and another one later in the day.
- Don’t be ashamed to work for your audience.
- Remember that email is a form of social media and offer people the chance to sign up to receive your posts. This way of reading blogs is growing.
- Remember to provide an RSS feed for those who receive blogs that way. (For readers, I recommend Feedly now that Google Reader is long gone).
- A witty link on twitter that gets retweeted is the gold you are chasing
- A photo of a cat doing yoga is never wrong.
- Oh and one last thing. Why do you think it is important to ask questions on a blog?
Picture credit – Mel on Flickr Copyright (CC BY-ND 2.0)

8 responses to “More sermons”

ryan

25/07/2008

Listened to one of the sermons (the wife for Isaac one) and it struck me that the one thing all proper episcopal preachers that I’ve heard have in common is an attractive voice. Is this taught at theological college, or are prospective ordinands vetted, Simon Cowell on X Factor style?

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kelvin

25/07/2008

You are too kind Ryan. And the idea that people at theological college should be taught anything to do with preaching is delightfully charming.

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morag

25/07/2008

just read the kingfisher sermon,you really do have a beautiful way with words and imagery.I believe God is with us every day.I was walking with my dog in Kelvingrove park the other night and in the pond standing quite still and majestic was a large heron.He looked magnificent but nobody else seemed to notice they just walked on by.God is definitely in my local park,Victoria.There is a sort of semi wild section of large yellow Peace roses there and their scent is truly heaven “scent”I love to sit theredrinking it in and have quiet thoughts with God.This web page you have is truly unique and it is wonderful to come across someone in the church who so obviously has a living ,loving relationship with God

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David |daveed|

26/07/2008

And the idea that people at theological college should be taught anything to do with preaching is delightfully charming.

May I beg to differ, at least for this side of the pond.

Both of the seminaries which I attended in the USA, had a department with professors dedicated to teaching homiletics & worship. At Perkins School of Theology, SMU, we took two required semesters, which included writing weekly sermons to be delivered in class for critique by both professors and classmates. Each semester we also had three sermons which were videotaped at staggered points in the class for us to be able to witness and have record of our own improvements.

I was even asked to preach one of my three in my native Spanish and was critiqued by the hispanic community, staff & students at Perkins.

Preaching and Worship are pretty standard fare at seminaries in the USA & Canada.

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kelvin

26/07/2008

My apologies, David. I’d forgotten that we had gone global.

I would say that I learned a lot about liturgy and worship during my training, much of it from other students. I don’t think there was much more than 15 minutes devoted to homiletics in all my training.

I think that the theory was that this would be done whilst on placements in congregations. Although one can learn a lot in such placements, I think that preaching is something that everyone can always learn to do a bit better and that the church should not be shy of trying to teach.

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ryan

26/07/2008

I’m always curious as to whether preachers write out a full script of a sermon, actor giving a reading style, or if there is an element of improvisation. A 60 minute sermon,at average speaking speed, works out at 6,000 words which is surely a lot to write out in full each week.And what happens if there are pastoral crises that prevent completing the writing of a sermon? Do you guys have a folder of back-up material for such occasions? Are you allowed to plagiarise or is that a big a vice as it is in academia?

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kelvin

26/07/2008

Thanks Ryan. Those are good questions.

First of all, no-one in their right mind preaches for 60 minutes in the UK, do they? I think you will find on listening to mine that you get about 12 minutes. I think that if you are a regular preacher and you can’t say what you want to say in St Mary’s in 15 minutes you’ve probably started to preach next week’s sermon a week early. My recent one about dating strategies was just over 10, and there was a lot packed in!

The readings that we use come round in a three year cycle so quite often one may have as a starting point what was said three years ago or six years ago. Using a common lectionary also means that a lot of people are preaching on the same thing at the same time and there are a lot of websites with emergency resources and other people’s ideas.

I’d say that most preachers use other people’s ideas. Often it is nice to acknowledge them. Since putting all mine online, I’d say that I use other people’s material much less. I do sometimes use things that I’ve used before and in other contexts. If it was worth saying once, it might be worth saying again. Again, however, putting it online makes that kind of thing more risky now. They might have heard the jokes before.

In a good week, I will have been thinking about the lectionary readings all through the week even through the pastoral events that come along. They feed into it somehow.

Lots of my influences come from people I encountered when I was reading Divinity at St Andrew’s University. At the time I learned a lot from a prominent feminist theologian and have since learnt the importance of the Liberation Theologians that people were trying to get me to appreciate. At the time, it bored me silly. Now it is the stuff of life.

They key is to develop a range of ways of reading the Bible. A repertoire of styles.

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David |daveed|

27/07/2008

Ryan, there are many styles, and we all have to find which of them is a best fit for us personally. I know a few who preach from the barest of notes on a 3 x 5 card. Others who read verbatim from a type written manuscript. I think the majority of us type a manuscript and refer to it, however, certainly not slavishly, leaving room to expand or alter “as the Spirit moves.”

The axiom I was taught by both John Holbert and Marjorie Procter-Smith was that if you preach more than 15 minutes, you do not know what you are talking about.

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