What is in Kelvin's Head?

How twitter and facebook can save your blog rather than kill it

10/10/2014
One of the things that anyone keeping a blog must be aware of at the moment is that things are not the same as they were. At one time you simply had to put up something even vaguely interesting and people all over the world would read and comment. Blogging was like the Wild West – for the attention seeker there was gold to be mined her.

I remember Mother Ruth saying to me before she started blogging, “All you have to do is ask ‘Who teaches cats yoga?’ and you’ve an audience”. If you could supply an entertaining picture of the cat in question, you were immediately set to dominate the blogging world.

Nowadays, things are more difficult. One-liners like that have long since moved over to social media. Facebook and twitter are a more appropriate place for compact wit and if you are initially trying to reach friends and friends of friends then the social media platforms are the way to go. It is, to a large extent, what they are for.

I made a prediction in one of my new year posts that the number of active bloggers would decrease but the influence of those who remain blogging would continue to increase. I still think that is true and I can see when I look through my blog feeds in a morning that there really are far fewer people making the effort. The fad has past but there are some who continue. Those who continue tend to be those who have learned to harness social media and quite often those who have given up have simply moved to social media instead. Perhaps blogging gave them connections with people that they are happy to retain in a different way.

For some people, starting a blog is about keeping up with those whom you know. For others it is like taking a few tentative steps into the limelight and tottering onto a very public stage. It is the latter type of bloggers who are persisting and they have even greater potential now to become global voices. The blogosphere is becoming free of some of the clutter. Now the cat pictures have moved to facebook and twitter, maybe posts with more substantial thinking matter more.

It is very obvious that quick witty thoughts are going on social media whereas blogs are now being used for more substantial thinking. Successful blogs these days quite often seem to have fewer posts than they once would have done but the posts themselves are more substantial.

Who would have guessed that blogging would have reinvigorated the essay as a writing style?

Anyway, it seems to me that you can write as much as you like these days, if you are not engaging on social media then you are unlikely to see many readers.

Here’s how to make social media work for you and keep the readers flowing in.
- Post links to your latest blog entry on twitter and facebook (it isn’t rocket science, that’s where your readers are).
- Note the plural! – Post a link in the morning to get the morning audience, one in the afternoon (for when America is waking up, if you are in Europe) and another one later in the day.
- Don’t be ashamed to work for your audience.
- Remember that email is a form of social media and offer people the chance to sign up to receive your posts. This way of reading blogs is growing.
- Remember to provide an RSS feed for those who receive blogs that way. (For readers, I recommend Feedly now that Google Reader is long gone).
- A witty link on twitter that gets retweeted is the gold you are chasing
- A photo of a cat doing yoga is never wrong.
- Oh and one last thing. Why do you think it is important to ask questions on a blog?
Picture credit – Mel on Flickr Copyright (CC BY-ND 2.0)

7 responses to “Reclaiming the web”

Paul Hutchinson

14/10/2015

Thank you for making me think in a different direction just before pausing for lunch. I have never had a blog, so came quite late to Internet social discourse, and have engaged more since joining one major network in 2010 and another in early 2014 – normally using those networks rather than a comment box such as this. Not all of us are natural creators of substantial original content, but like to be thoughtful in brief exchange, and so both those major networks, though cursed with many difficulties, serve those brief exchanges quite well. I do agree that the endless recycling of links (on both of them) can be wearying, and I do wish that some old friends would be a little more self-critical. But the price of any kind of social discourse is that one is vulnerable to the otherness of the other.
I feel I ought to be writing a more substantial comment here, but hope that this is enough. The time is not always there to offer deeper reflection: but sometimes a blogger needs to hear at least a small splash from the stone thrown down the well!

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1. Kelvin
  
  14/10/2015
  
  Thanks for the comment, Paul. I’m aware that not everyone is a content creator, but perhaps what I miss is the sense of discovering different communities online and keeping the comments more or less in one place helps with that.
  
  The glory days of 50 or more comments on a post are probably over. I suspect I mourn the sense of community being created even more than I miss the interesting reflections of others. Retweets and shares are always welcome – but they are the means of amplification. Becoming loud isn’t the same as becoming wise, nor the same as becoming connected.
  
  Reply
Seph

14/10/2015

It’s a damnable shame—and mostly the fault of Facebook. Twitter at least has an etiquette of sorts, wherein it is considered impolite not to respond to the original tweet, which is usually made by the blogger in question.

Facebook, in short, is the scourge of the Internet. I have often been in groups which have decided to do all of their organizing on Facebook, despite my protests that I’m not on Facebook and don’t want to be, and really an e-mail list would be just as easy, and would they like me to set one up. This inevitably leads to my marginalization within the group, as no-one bothers to keep me abreast of the discussions to which I am not party.

Can you tell I’m upset about this?

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Daniel Lamont

14/10/2015

I am only an occasional user of Facebook but I know what you mean, Kelvin. And indeed, I never read the comments ‘below the line’ on newspapers like ‘The Guardian’. You offer some useful advice. I read yours and one or two other blogs on a regular basis but don’t always comment. However, I can see that the author of a blog would like some feedback. I would be sad not to have the blogs that I do read because they do give me a sense of what people are thinking and an odd sense of community.

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Father Ron Smith

14/10/2015

My own contribution to the blogopshere is, I’m afraid, Father Kelvin, limited to comments I make on other people’s blogs (such as ‘Thinking Anglicans’ and ‘Anglican Down Under’ – a local NZ forum; plus my own blog ‘kiwianglo’, where i pluck articles that interest me personally from the web and provide my own commentary. This still interests me, personally, and provides my few readers with information they might not otherwise be bothered to glean for themselves. Like you, I am no longer an avid Facebook fan.

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David Campbell

16/10/2015

Hi Kelvin – thoughtful as ever – and yours is invariably the first blog I turn to each day. That you bring pressing issues to a wider audience and to people who know, or used to know, the church you serve is a great thing. I’m still blogging relatively strongly, but it’s certainly a different blogging experience when work is set in a very different context and especially community from previously, writing these days mainly for myself about things that interest me, although not quite at the address you have in your Blog Roll. http://www.limpingtowardsthesunrise.com is where it’s “all” happening.

Reply
1. Kelvin
  
  16/10/2015
  
  Thanks David – nice to hear from you. I’ve amended the link.
  
  I don’t think many people use blogrolls to find blogs these days but whenever I remove it my mother complains…
  
  Reply