What is in Kelvin's Head?

8 Things the Churches Could Learn From the collapse of HMV

15/01/2013
I’m sad to see that the HMV music chain is in trouble. The sadness that I feel about it though has to be accompanied with a knowledge that I’ve looked elsewhere for my entertainment recently. At one time I would have gone there to buy things for others and things for myself around Christmas. This year I never thought about going and next year my local shop may well not be there.

There was a discussion on the wireless just now about it all which included an analysis which went something like this:

The trouble is, HMV just didn’t learn during the nineties and the noughties. They just didn’t build their online presence and now they face collapse.

You know, when the history of the church in this century is written, astute historians may well find themselves drawn to similar conclusions.

Lots of people look to churches around Christmas – increasingly, some may find that the church they have nostalgia for is no longer there when they look for an annual celebration.

The truth is, it is not the fault of these people searching, that those churches may not survive. All the action points needed lie with those who currently are in charge.

Here are eight things churches could to do learn from the collapse of HMV if it wants to thrive:
- Include a congregation’s web presence as part of its quinquennial survey. A congregation can collapse if its web presence is not good just as easily as if its foundations are built on sand. There’s a parable about this somewhere.
- Recognise that this is not the future this is now. And it isn’t just for the young people either.
- If your diocese publishes negative material about your congregation, get it taken offline quickly. This includes dioceses that publish directories of their churches which are not updated and which list churches as having no events and no news. It also includes dioceses which publish online “mission plans” which contain negative material about individual congregations which will show up in search engines.
- Remember your competition is not simply the local church down the road. It is the atheists, the tennis court, the Buddhists and a morning in bed. Here at St Mary’s I long since worked out that our competition on a Sunday morning was not so much our ecumenical friends as the local private swimming baths which are nude on a Sunday morning. We’ve got to be more fun that than and look like we are more fun than that online.
- Know that Social Media is not a fad. It isn’t going away. Trust me on this one. It is where the people are. Engage.
- Understand that people trust personality not corporate speak. They don’t trust language about mission from companies like HMV. They don’t and won’t trust it from us. Saying you are “doing mission” may well put people off. No, really.
- Believe that relationship matters. You have one with me if you are reading this. Go figure.
- Learn how to use email. No really. Learn how to use it properly. Learn to use mailing lists. Learn to use subject headings effectively. Remember that if you want someone to know something you have to tell them. And then tell them again. And again. And again.
churches, HMV, internet, online presence, web

11 responses to “We should be wary of declaring martyrs”

Eamonn

08/04/2015

Agree totally. I find myself in a comparable position vis-à-vis the mass canonisations of the ‘martyrs’ of the Spanish Civil War, which assume that all those worthy of commemoration were on the same side.

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Michael Russell

08/04/2015

Anyone killed for professing their faith is a martyr. ISIS is an equal opportunity martyring machine. The various faith communities targeted, including Islamic ones, should build common ground to dismember ISIS. I simply fail to see the point in quibbling about who is a real martyr and who is not.

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1. Kelvin
  
  08/04/2015
  
  Is it your view that someone is a martyr for Christianity because they cannot recite a verse from the Qur’an?
  
  It seems to me that whilst some men and women of violence are being claimed to be martyrs if they should be shot by law enforcement agencies whilst pursuing paths of terror that there’s a huge amount to be gained by determining who is a martyr and who isn’t.
  
  Reply
  1. Bro David
    
    08/04/2015
    
    Not being able to explain a quranic verse was merely a way of discerning if someone was not Muslim. However, is it not just as great a presumption to think they weren’t martyrs, as to think that they were.
    
    The early church seemed to accept that all who were crucified or sent to the lions for their Christianity were martyrs. Perhaps not all did so as a statement of faith, but were nominal Christians caught up with the rest. But the church didn’t seem obliged to footnote who didn’t qualify.
    
    I’m not sure that I understand why your are hesitant. It seems a quibble. I don’t think anyone is leaning toward canonization here, just speaking of them as a whole.
    
    Reply
Jo

08/04/2015

The SEC still keeps the feast of Charles, King and Martyr. I don’t think we get to be too narrow in defining who is or isn’t a martyr.

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1. Kelvin
  
  09/04/2015
  
  Actually, Jo – that’s not quite right. The SEC keeps the commemoration of “Charles I, King, 1649”
  
  There’s no mention of him being a martyr in the calendar (and the current calendar superseded and replaced the one in the prayer book). There are plenty of people who are named as martyrs such as Agnes the week before Charles or indeed “Charles Mackenzie of Central Africa, Bishop, Missionary, Martyr, 1862” the very day after Charles.
  
  It would appear that rather careful thought was given to whether to describe Charles as a martyr and though he is included in the calendar (not least for founding one of our dioceses) any notion of martyrdom is absent.
  
  Reply
  1. Jo
    
    09/04/2015
    
    Thanks for the correction, I hadn’t realised there was that detail of difference between the SEC and CofE.
    
    Reply
Father David

10/04/2015

Of course, King Charles was a Martyr and is commemorated as such on January 31st each year. The trouble is that Anglicans have no real mechanism for declaring people to be saints or martyrs. Having referred to two recent horrific incidents on the African continent where Christians were slaughtered simply for being Christians, I wonder what the Provost of Glasgow thinks about the Ugandan Martyrs of the 19th century and would you personally regard them to be martyrs? As you know 23 Anglicans and 22 Roman Catholics were killed by the Kabaka for refusing to submit to King Mwanga’s corporal intimacies. The Roman Catholics were beatified in 1920 and canonised in 1964 but what of our Anglican Ugandan brothers – where they equally to be regarded as martyrs, or would you deny them that honorific title?

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1. Kelvin
  
  10/04/2015
  
  The Scottish Episcopal Calendar is again very clear: “Charles Lwanga and his companions, 1886, Janani Luwum, Bishop, 1977, Martyrs of Uganda”
  
  I have no idea why anyone would say that the SEC has no means of declaring someone to be a martyr. Not only do we have such a mechanism, we use it.
  
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Father David

10/04/2015

It would be interesting to know how this mechanism works in the SEC in deciding who is eligible to join the noble army of martyrs? Bishop Edward King of Lincoln is widely regarded as a saint South of the Border. I think it was Archbishop Lang who was asked how it was decided that Bishop King had reached sainthood status and the answer was that he was given a Collect, Epistle and Gospel to commemorate his saint’s day – 8th March, the day of his Heavenly Birthday.

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Harry Campbell

19/04/2015

“We strongly condemn such atrocities, whether they are Ethiopians are not,” the Ethiopian communications minister Redwan Hussein told AFP.
http://www.theguardian.com/world/2015/apr/19/isis-video-purports-to-show-massacre-of-two-groups-of-ethiopian-christians

What a shame the Archbishop couldn’t have said something similarly inclusive about the victims of the Kenyan massacre, and all such massacres, without caring about what their religion affiliation may or may not have been.

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