What is in Kelvin's Head?

8 Things the Churches Could Learn From the collapse of HMV

15/01/2013
I’m sad to see that the HMV music chain is in trouble. The sadness that I feel about it though has to be accompanied with a knowledge that I’ve looked elsewhere for my entertainment recently. At one time I would have gone there to buy things for others and things for myself around Christmas. This year I never thought about going and next year my local shop may well not be there.

There was a discussion on the wireless just now about it all which included an analysis which went something like this:

The trouble is, HMV just didn’t learn during the nineties and the noughties. They just didn’t build their online presence and now they face collapse.

You know, when the history of the church in this century is written, astute historians may well find themselves drawn to similar conclusions.

Lots of people look to churches around Christmas – increasingly, some may find that the church they have nostalgia for is no longer there when they look for an annual celebration.

The truth is, it is not the fault of these people searching, that those churches may not survive. All the action points needed lie with those who currently are in charge.

Here are eight things churches could to do learn from the collapse of HMV if it wants to thrive:
- Include a congregation’s web presence as part of its quinquennial survey. A congregation can collapse if its web presence is not good just as easily as if its foundations are built on sand. There’s a parable about this somewhere.
- Recognise that this is not the future this is now. And it isn’t just for the young people either.
- If your diocese publishes negative material about your congregation, get it taken offline quickly. This includes dioceses that publish directories of their churches which are not updated and which list churches as having no events and no news. It also includes dioceses which publish online “mission plans” which contain negative material about individual congregations which will show up in search engines.
- Remember your competition is not simply the local church down the road. It is the atheists, the tennis court, the Buddhists and a morning in bed. Here at St Mary’s I long since worked out that our competition on a Sunday morning was not so much our ecumenical friends as the local private swimming baths which are nude on a Sunday morning. We’ve got to be more fun that than and look like we are more fun than that online.
- Know that Social Media is not a fad. It isn’t going away. Trust me on this one. It is where the people are. Engage.
- Understand that people trust personality not corporate speak. They don’t trust language about mission from companies like HMV. They don’t and won’t trust it from us. Saying you are “doing mission” may well put people off. No, really.
- Believe that relationship matters. You have one with me if you are reading this. Go figure.
- Learn how to use email. No really. Learn how to use it properly. Learn to use mailing lists. Learn to use subject headings effectively. Remember that if you want someone to know something you have to tell them. And then tell them again. And again. And again.
churches, HMV, internet, online presence, web

25 responses to “New Statement from College of Bishops”

Dennis

10/12/2014

If you want a good resource for changing things start with Moyer’s Movement Action Plan. It was the bible for social change training movements for twenty years in the US for local and organizational politics and informed some of the organizing.
https://www.indybay.org/olduploads/movement_action_plan.pdf

You might also look at the Midwest Academy’s Manual for Social Change
http://www.midwestacademy.com/manual/

And the granddaddy of them all: Saul Alinksy’s Rules for Radicals (1971) http://www.amazon.co.uk/dp/0679721134

and while you are waiting for it to arrive, start an invitation only discussion list going for those in your church who support change and organize those training sessions in more than one diocese.

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Daniel Lamont

10/12/2014

Dennis makes helpful and pertinent suggestions. It may be inappropriate as an Anglican living in England (albeit hoping to move to Edinburgh when he sells his house) to ask if there is anything we can do anything now such as writing to bishops.

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1. Kelvin
  
  10/12/2014
  
  Writing letters can do much good.
  
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Steven

11/12/2014

I am an outsider in two senses on this. Firstly, I don’t live in Scotland and am not Scottish. I am not a member of the SEC. Secondly, my faith (such as it is) varies between committed humanism to Quakerism (via Zen) to liberal Christian (all of which represent positions that I deeply admire). I am an honest doubter on the edges of Christianity (a noble calling I share with your own former Primus, Richard Holloway). However, I do love Scotland and visit Edinburgh and the Islands on a regular basis. When I visit I always try and go to church. I usually go to Old Saint Paul’s or St John’s in Edinburgh. I consider myself an Anglican in Scotland (much like the Queen becomes Presbyterian…). I do so because the Scottish Episcopal Church has always represented – to me at least – the most progressive, open minded Christian community on these islands and which retains, at the same time, the beauty and ritual of the Catholic tradition. I must have been mistaken. I would never have thought the Scottish Bishops (all intelligent and sensitive individuals as far as I can tell) could produce such a document – which completely misses the point. I know Bishop David a little bit because he used to be rector of Seagoe Parish in Northern Ireland and I went to school with his children. I served on the vestry in that Parish after his departure to Scotland. I have followed his blog since. While I have a huge amount of respect and admiration for Bishop David, I can’t help but wonder why he remains silent on this issue. Do Bishops ever reveal where they stand on any issue of controversy? The Bishops need to know that real people want change and that documents like the one released simply confound and mystify those of us who see that a prophetic church would be leading the way on inclusion rather than entrenching the old prejudices. Bishop David and all the Scottish Bishops, for the love of God, say what you mean and mean what you say! Do not be afraid.

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1. Fr John E Harris-White
  
  11/12/2014
  
  Steven,thank you for your comment. Exactly my thoughts. Together with sadness, and hurt.
  
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Craig Nelson

11/12/2014

I wonder if the College of Bishops feel the need of a holding operation. In any case I hope change comes. It may come from the people rather than the Bishops. Still very disappointing.

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Ritualist Robert

18/12/2014

Though I agree that the tone of this isn’t particularly helpful (but then, has a communique from a group of bishops ever been particularly helpful?) I read it more as guidance on how clergy can (indeed must) avoid breaking the law.

I don’t think it would do anybody a favour if a same-sex couple came an SEC priest, were purportedly ‘married’ by him/her when, in fact, that priest was unable to do so under the law.

I think the bishops’ letter was in large part an attempt to protect both clergy and same-sex couples. But, as I say, I agree that the tone of the communique isn’t particularly helpful, especially when it comes to ordinands, for example.

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1. Kelvin
  
  19/12/2014
  
  I don’t think anyone at all has a problem with the bishops giving guidance on bit breaking the law. That really isn’t the issue at all. It is about the tone and the other aspects of the guidance and the fact that this was withheld until a week before the law changed. Oh, and making pronouncements about people without consultung them.
  
  Reply