What is in Kelvin's Head?

How twitter and facebook can save your blog rather than kill it

10/10/2014
One of the things that anyone keeping a blog must be aware of at the moment is that things are not the same as they were. At one time you simply had to put up something even vaguely interesting and people all over the world would read and comment. Blogging was like the Wild West – for the attention seeker there was gold to be mined her.

I remember Mother Ruth saying to me before she started blogging, “All you have to do is ask ‘Who teaches cats yoga?’ and you’ve an audience”. If you could supply an entertaining picture of the cat in question, you were immediately set to dominate the blogging world.

Nowadays, things are more difficult. One-liners like that have long since moved over to social media. Facebook and twitter are a more appropriate place for compact wit and if you are initially trying to reach friends and friends of friends then the social media platforms are the way to go. It is, to a large extent, what they are for.

I made a prediction in one of my new year posts that the number of active bloggers would decrease but the influence of those who remain blogging would continue to increase. I still think that is true and I can see when I look through my blog feeds in a morning that there really are far fewer people making the effort. The fad has past but there are some who continue. Those who continue tend to be those who have learned to harness social media and quite often those who have given up have simply moved to social media instead. Perhaps blogging gave them connections with people that they are happy to retain in a different way.

For some people, starting a blog is about keeping up with those whom you know. For others it is like taking a few tentative steps into the limelight and tottering onto a very public stage. It is the latter type of bloggers who are persisting and they have even greater potential now to become global voices. The blogosphere is becoming free of some of the clutter. Now the cat pictures have moved to facebook and twitter, maybe posts with more substantial thinking matter more.

It is very obvious that quick witty thoughts are going on social media whereas blogs are now being used for more substantial thinking. Successful blogs these days quite often seem to have fewer posts than they once would have done but the posts themselves are more substantial.

Who would have guessed that blogging would have reinvigorated the essay as a writing style?

Anyway, it seems to me that you can write as much as you like these days, if you are not engaging on social media then you are unlikely to see many readers.

Here’s how to make social media work for you and keep the readers flowing in.
- Post links to your latest blog entry on twitter and facebook (it isn’t rocket science, that’s where your readers are).
- Note the plural! – Post a link in the morning to get the morning audience, one in the afternoon (for when America is waking up, if you are in Europe) and another one later in the day.
- Don’t be ashamed to work for your audience.
- Remember that email is a form of social media and offer people the chance to sign up to receive your posts. This way of reading blogs is growing.
- Remember to provide an RSS feed for those who receive blogs that way. (For readers, I recommend Feedly now that Google Reader is long gone).
- A witty link on twitter that gets retweeted is the gold you are chasing
- A photo of a cat doing yoga is never wrong.
- Oh and one last thing. Why do you think it is important to ask questions on a blog?
Picture credit – Mel on Flickr Copyright (CC BY-ND 2.0)

8 responses to “A Christian Country?”

Tim

29/04/2014

Reality is pluralist; a secular basis is good to level the playing-field.

I think Cameron is not so much failing to live in `now’ but hell-bent on dragging the country back to the 50s (mostly the 1850s).

One of Blair’s very few positives was “we don’t do God”, or at least postponing doing God until mostly after he was out of Number 10.

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Fr Steve

30/04/2014

Very good analysis. In Australia I still find I get prickly when people tell me I belong to the C of E! (It has not been formally such since the the 70s)
It is good not to see ourselves in the light of another nation…England…but it is good to recognise to recognise our heritage …Anglican.
I spent part of last year in Hawaii as a locum…..when asked last week by the Mothers’ Union..”What was the difference?” I was a bit glib…but could confidential say “Nothing at all!” Given the fact that 1/3 of the congregation were Filipinos it is an interesting reflection.
Don’t think we should overstate it, but being Anglican is a great thing. But there is much about it that needs a good kick up the backside too!

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Mark

30/04/2014

Though we ought to, maybe proudly, remember that the SEC is not a daughter Church of the Church of England. I’m afraid Cameron isn’t doing himself any favours with the way he’s made these statements, and as far as Scotland goes there’s a large part that has been disenfranchised by any statements that Cameron or any English person says, because they view them as ‘english propaganda’. Sadly, I don’t view the Scottish Government with much love either, having used their position to unfairly tout their party’s stance. Between two opposite poles, both backed by Government, how is one to hear a balanced view, instead of that great love of Blair’s Government, spin.

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Eamonn

30/04/2014

‘I do however have a big problem with starting up a new country and writing Christianity into the constitutional definition of what that country is.’ I agree totally. I lived for 26 years in a country where the constitution, in respect of family matters, reflected the views both of the majority RC church and the Church of Ireland. For example, in order to make divorce possible, an amendment to the constitution had to be passed by a majority voting in a nation-wide referendum. This was only achieved in 1995, and only by a margin of 50.28% to 49.72%. Constitutional definition of religious matters always leads to discrimination.

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Robin

01/05/2014

> ‘I do however have a big problem with starting up a new country’

I have a big problem with seeing Scottish independence (if it were to be re-established following a YES vote in the referendum) as ‘starting up a new country’ . . .

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Alan McManus

02/05/2014

I loathe the smug fortress mentality of many of my co-religionists in RC schools while noting that these schools perform at least as well as non-denominational. I loathe the cowardice of the Reformed churches in failing to speak out against the violence and prejudice associated with a certain group of charitable organisations every July and the complicity of local authorities who DO NOT assure the safety of citizens and of international visitors unused to the historical hatreds of the Scottish central belt. While the latter is true, I continue to support the former and look to Canada as a model of multicultural accommodation than to the aggressive laïcité of France.

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1. Kelvin Holdsworth
  
  03/05/2014
  
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  [vimeo 69307025 w=500 h=281] 20130623 Kelvin Holdsworth Music Sunday from Kelvin Holdsworth on Vimeo.
  
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Allan Ronald

03/05/2014

Given the choice between the venomous and literally murderous hatreds of Central Belt sectarianism and ‘aggressive laicité’ I’ll take the latter any day.

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