What is in Kelvin's Head?

  • 8 Things the Churches Could Learn From the collapse of HMV

    I’m sad to see that the HMV music chain is in trouble. The sadness that I feel about it though has to be accompanied with a knowledge that I’ve looked elsewhere for my entertainment recently. At one time I would have gone there to buy things for others and things for myself around Christmas. This year I never thought about going and next year my local shop may well not be there.

    There was a discussion on the wireless just now about it all which included an analysis which went something like this:

    The trouble is, HMV just didn’t learn during the nineties and the noughties. They just didn’t build their online presence and now they face collapse.

    You know, when the history of the church in this century is written, astute historians may well find themselves drawn to similar conclusions.

    Lots of people look to churches around Christmas – increasingly, some may find that the church they have nostalgia for is no longer there when they look for an annual celebration.

    The truth is, it is not the fault of these people searching, that those churches may not survive. All the action points needed lie with those who currently are in charge.

    Here are eight things churches could to do learn from the collapse of HMV if it wants to thrive:

    • Include a congregation’s web presence as part of its quinquennial survey. A congregation can collapse if its web presence is not good just as easily as if its foundations are built on sand. There’s a parable about this somewhere.
    • Recognise that this is not the future this is now. And it isn’t just for the young people either.
    • If your diocese publishes negative material about your congregation, get it taken offline quickly. This includes dioceses that publish directories of their churches which are not updated and which list churches as having no events and no news. It also includes dioceses which publish online “mission plans” which contain negative material about individual congregations which will show up in search engines.
    • Remember your competition is not simply the local church down the road. It is the atheists, the tennis court, the Buddhists and a morning in bed. Here at St Mary’s I long since worked out that our competition on a Sunday morning was not so much our ecumenical friends as the local private swimming baths which are nude on a Sunday morning. We’ve got to be more fun that than and look like we are more fun than that online.
    • Know that Social Media is not a fad. It isn’t going away. Trust me on this one. It is where the people are. Engage.
    • Understand that people trust personality not corporate speak. They don’t trust language about mission from companies like HMV. They don’t and won’t trust it from us. Saying you are “doing mission” may well put people off. No, really.
    • Believe that relationship matters. You have one with me if you are reading this. Go figure.
    • Learn how to use email. No really. Learn how to use it properly. Learn to use mailing lists. Learn to use subject headings effectively. Remember that if you want someone to know something you have to tell them. And then tell them again. And again. And again.
    , , , ,

6 responses to “Hillhead By Election”

  1. Zebadee Avatar
    Zebadee

    It would seem that the Lib Dems are a ‘busted flush’ with no plan to make any meaningful comeback which is very sad. The SNP were in a similar position in the 1980s but did have a plan which has been successful. Is there not a case for the revival of The Liberal Party? There is certainly a need for such a political party for the whole of the UK not just Hillhead. The Liberal Party could possibly unite the whole of the UK and not just Scotland.

    Reply
    1. kelvin Avatar
      kelvin

      Well, the Liberal Party has never gone away – it still exists and has some councillors. No doubt they feel that their time might still come.

      I’ve a feeling that there probably needs to be a clear attempt to do something new though. A New Liberal Party could be formed by a significant breakaway of disaffected liberal democrats but would probably need some significant hitters in order to get going. Given that part of the problem is some very unimpressive leadership in the parliamentary party, it makes it hard to see that happening.

      Reply
  2. Zebadee Avatar
    Zebadee

    Yes I know that the Liberal party still exists and understand that they have little or nothing to do with the Lib Dems. They too have no big names or ‘big hitters’ which is a pity. As you yourself will know out there in the real world there is a need for a centre party not right or left. I suspect that there is a large number of thinking people who would at least listen to a political message from the ‘centre’ and they are worried and concerned at the polarisation of the right and the perceived ineptitude of the left in todays political parties.

    Reply
  3. Caron Avatar
    Caron

    Kelvin, a few weeks ago, we had a by-election win in Inverness. The evidence suggests that the Liberal Democrats have not become toxic, but where we work, knocking on lots of doors, having strong campaign messages and get our vote out, we get good results.

    We had a first class candidate in Hillhead, but I agree that we need to look at how we get our message across.

    I’m not for the Murdo method of abolishing the party just to set up a new one. We have good, liberal ideas, with good, liberal values, and an energetic leader who is so genuine, so likeable and very good at explaining what they are. Yes, we have a mountain to climb, but we have our ropes and crampons ready and we’re already ahead of where we were a few months ago.

    Reply
    1. kelvin Avatar
      kelvin

      Yes, I know Caron – I agree with a lot of what you have said. However, the big question is whether the party can get people out there working again.

      The win in Inverness was good though it was a pretty narrow thing. Still a win is a win in anyone’s book.

      However, whether the party can get doors knocked on etc now is the big question. I know I’m not the only person who has offered a lot to the party in the past who is questioning where the liberal tradition lies.

      I know Willie Rennie is likeable and I do believe he stands for lots of good policy ideas that I believe in, but he’s not even making a good job of running his own office at the moment. And his team are not responding online to criticism of him very well either.

      I’d love to feel I wanted to support the party – I believe in liberal values, understand liberal values and can articulate liberal values along with the best of them. However, so much of what good people worked for has been squandered so quickly that I just find it too difficult. (By the way, I say that as one of the 307, so I’m still hanging in there in the polling booth).

      And the problem is not primarily that the electorate feels betrayed by the Lib Dem brand. That is serious but summountable. The problem is that the activists feel betrayed. That is much, much more serious.

      307 votes out of 23243 on leafy home ground and placed fifth is terrible whatever way one looks at it.

      The Greens were trumpeting their result on twitter so much I thought they must have won, but they only had 120 or so more votes which doesn’t strike me as a particularly exciting ship to jump to, even if one were looking to leap. I’m not really interested in a party which thinks that getting 435 votes out of an electorate of 23243 is anything to crow about.

      Reply
  4. James Avatar
    James

    Hi Kelvin, I agree about the democratic disengagement – properly alarming. But the Lib Dems as they currently exist aren’t a Liberal party of the sort I think you want. They’re fundamentalist economic liberals, Orange Bookers determined to remove the social safety net. It’s not liberal as I understand it to make education the province of the rich, to cut benefits for the disabled to appease the Jeremy Clarksons of this world, to hike up regressive taxes like VAT, etcetc.

    The really small-l liberal party in Hillhead did a lot better than the Lib Dems. The Greens.

    Reply

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