• 8 Things the Churches Could Learn From the collapse of HMV

    I’m sad to see that the HMV music chain is in trouble. The sadness that I feel about it though has to be accompanied with a knowledge that I’ve looked elsewhere for my entertainment recently. At one time I would have gone there to buy things for others and things for myself around Christmas. This year I never thought about going and next year my local shop may well not be there.

    There was a discussion on the wireless just now about it all which included an analysis which went something like this:

    The trouble is, HMV just didn’t learn during the nineties and the noughties. They just didn’t build their online presence and now they face collapse.

    You know, when the history of the church in this century is written, astute historians may well find themselves drawn to similar conclusions.

    Lots of people look to churches around Christmas – increasingly, some may find that the church they have nostalgia for is no longer there when they look for an annual celebration.

    The truth is, it is not the fault of these people searching, that those churches may not survive. All the action points needed lie with those who currently are in charge.

    Here are eight things churches could to do learn from the collapse of HMV if it wants to thrive:

    • Include a congregation’s web presence as part of its quinquennial survey. A congregation can collapse if its web presence is not good just as easily as if its foundations are built on sand. There’s a parable about this somewhere.
    • Recognise that this is not the future this is now. And it isn’t just for the young people either.
    • If your diocese publishes negative material about your congregation, get it taken offline quickly. This includes dioceses that publish directories of their churches which are not updated and which list churches as having no events and no news. It also includes dioceses which publish online “mission plans” which contain negative material about individual congregations which will show up in search engines.
    • Remember your competition is not simply the local church down the road. It is the atheists, the tennis court, the Buddhists and a morning in bed. Here at St Mary’s I long since worked out that our competition on a Sunday morning was not so much our ecumenical friends as the local private swimming baths which are nude on a Sunday morning. We’ve got to be more fun that than and look like we are more fun than that online.
    • Know that Social Media is not a fad. It isn’t going away. Trust me on this one. It is where the people are. Engage.
    • Understand that people trust personality not corporate speak. They don’t trust language about mission from companies like HMV. They don’t and won’t trust it from us. Saying you are “doing mission” may well put people off. No, really.
    • Believe that relationship matters. You have one with me if you are reading this. Go figure.
    • Learn how to use email. No really. Learn how to use it properly. Learn to use mailing lists. Learn to use subject headings effectively. Remember that if you want someone to know something you have to tell them. And then tell them again. And again. And again.

7 responses to “Ask! Tell!”

  1. Eamonn Avatar

    Count me in as a straight supporter of gay people, clergy or lay. But count me in, too, as one who respects people’s right to privacy. As a hetersexual male, I would not expect to be asked about my sexuality, or to be pressurised into being explicit about it, had I chosen to remain unmarried.

  2. kelvin Avatar

    I think that issues of privacy are a long way away from issues of whether one’s life should suffer for chosing to be open.

    Both important issues but they are very different issues one from another.

  3. Steven Avatar
    Steven

    I am about to “out” myself as a straight supporter of gay clergy in the Church of Ireland by getting a letter published in my local paper!

    It is one thing to have a personal (private) opinion and whole different thing to go public with that view. Feels quite liberating actually!

    I sort of wonder how I got to this point given that I used to be a fairly moderately against full inclusion in the life of the Church…

    I suppose it is the natural result of the way my thinking has been developing over some time, especially by engagement with liberal/progressive anglican thought and seeing that there IS another way to be Christian (as opposed to the dominant conservative evangelical ethos that prevails in my part of Ireland).

    1. kelvin Avatar

      Good for you, Steven.

      My guess is that the repercussions of the Very Rev Tom Gordon and his partner coming out about their partnership are shining little rays of light all over the Church of Ireland at the moment, occassionally illuminating things which some would prefer to be kept in darkness.

      > I sort of wonder how I got to this point given that I used to be a fairly moderately against full inclusion in the life of the Church…

      Don’t be surprised – so was I. So were most of the people I know who now advocate on behalf of progressive causes in the church. One of the things that is happening at the moment is that the really hard line anti-gay voices are being undermined by the people they thought they could rely on. It makes loud, cross voices crosser and louder. The sound of those shrill voices is the sound of people who are being squeezed from every direction.

  4. william Avatar
    william

    What’s in Kelvin’s Head?
    Confusion? Compassion?
    Wisdom? Folly?
    Light?Darkness?[in the Johannine sense]
    Humility? Arrogance?
    Obedience?Disobedience?
    Hopefully there’s a “next bishop” somewhere near!!

  5. Steven Avatar
    Steven

    I agree with you. One of the points I make in the letter to the Portadown Times (the original clergy statement was published in that paper on 16th Sept – see Thinking Anglicans) is that it seems that evangelical clergy in Ireland were happy with a “Don’t Ask, Don’t Tell” policy and it is the publicity that is causing the problem now – after all it must have been well known that Tom Gordon was living with his partner over the last 20 years!

    It is also ironic that three of the signatories of the clergy statement were women – i.e., those previously ordained following the development of a generous and inclusive theology of Christian leadership (in spite of Saint Paul’s issues). They now seek to use their authority to prevent others from benefiting from the very development that they benefited from…

    The only issue, I suppose, is that this development did take the Church of Ireland by surprise and the silence from the Bishops has been unhelpful.

    I would be interested to know your views on the tension between acting innovatively (perhaps, unilaterally) and the need to respect the whole body of Christ etc…

    The situation in TEC in respect of the ordination of Gene Robinson as Bishop, by contrast, involved an open and transparent development that went through the standard procedures of the Church. I know that in this case the issue is in respect of a civil partnership – which it was Dean Gordon’s “right” to enter under the law of the RoI but the significance of this move for the wider Church of Ireland would not have been lost in either himself or his Bishop.

    I still think he did the right thing but I am sympathetic to the criticism that these issues should not, in general, be dealt with an ad hoc manner… Although in fairness to Dean Gordon I am not sure if the debate would have ever got on the table if he had not acted as he has done.

  6. kelvin Avatar

    I think that there is a difference between electing a bishop and who a person choses to make a committment to.

    One is very clearly a public office that needs the consent of the people. The other falls within someone’s personal life.

    I wouldn’t say that is irrelevant and nor would I be so stupid as the recent Church of Scotland statement that said of a Church of Scotland minister entering a Civil Partnership that it was entirely a personal matter. It very clearly isn’t.

    However, I would say that it requires a very different level of consent to being a bishop.

    Clergy living arrangements get complicated very much more quickly than those of other people because very often they are living in housing provided by the congregation. That, if anywhere is where issues of public consent come in.

    Generally speaking, I think that the provision of housing infantilises the clergy and is undesirable.

    Once civil partnerships were introduced, people had the choice of either liking them or lumping them really. Clergy entering into them were an inevitable consequence of their existence.

    Most people I know think that the demands of the Church of England that clergy in civil partnerships promise to be celibate demonstrate a quite disgusting pruriance on the part of bishops making such demands.

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