• Jesus – the Angry Religious Man

    Here’s what I said in the pulpit yesterday for Lent 3

    Sermon preached by Kelvin Holdsworth on 8 March 2015 from St Mary's Cathedral, Glasgow on Vimeo.

    The door opened. That door at the back, with its annoying squeak. And I looked up and immediately I was afraid.

    I saw someone come in and knew that I needed to do something and do it quickly.

    I checked the clock and took off my headphones.

    Either I needed to shout at everyone to evacuate the building or I had to try to do something myself.

    I looked around and decided to walk forward and try to distract him and see what happened.

    We were about to do a Radio Broadcast. A live radio broadcast and the clock was, well, not ticking because things like that need to be silent when we are recording, but the clock was moving inexorably towards 8.10 and the moment when the red light would go on and I would say, “Good morning and welcome to St Mary’s Cathedral in the City of Glasgow, a city that is still in shock.”

    It was the day after the terrorist attack at Glasgow airport. Transport systems were in a mess. The airport was completely locked down and roads were closed all over the place. People couldn’t fly into Scotland. There was transport chaos and the police still didn’t know how many other people were at large who intended harm.

    And that door right there opened right before an advertised liver broadcast and someone unexpected came in. Someone whom I didn’t know.

    And in that instant I saw a stereotype walk into the cathedral. He was young and rather swarthy looking. I later discovered that he was indeed just back from Libya and he looked like it.

    A thin white scarf around him. Khaki camouflage clothes. And a backpack.

    It was the backpack that worried me most as I walked towards him.

    Hello I said, welcome to St Mary’s.

    These are the words that I use when I think someone is about to blow me and the cathedral up.

    Hello, welcome to St Mary’s.

    Hello, he said.

    There was a pause as I looked him up and down and he did the same to me.

    Do you mind telling me, I asked – do you mind telling me what’s in the backpack. (more…)

3 responses to “Bad PR”

  1. Sally Avatar
    Sally

    Afternoon Kevin

    Our apologies if the information that we sent you was not welcomed. Our intention is not to spam but speak directly to people who may be interested in the work Christian Aid are doing in various communities. As you have the Christian Aid banners on your site we were under the impression that you supported the initiative.
    We will ensure that you are not contacted again.

    1. kelvin Avatar

      Actually Sally, that’s to miss the point a bit.

      I do support Christian Aid. I don’t support Christian Aid using bad PR techniques. I’ll maybe blog a bit more about this.

      For starters, I don’t think that the text of what you sent me was at all appropriate. To address the Provost of an Anglican Cathedral (or, lets not be pompous, any Anglican priest) as though they will not have heard of Christian Aid is silly. It was not just style that you got wrong. It was substance too.

  2. kelvin Avatar

    Oh, and by the way, I don’t put Christian Aid banners on my site. Surely a PR agency engaging in an attempt to use social networking for a client like Christian Aid ought to understand the difference between me putting banner ads on my site and Google Ads, which are served up by google and which depend on the content of the text and the context (location etc) of the reader.

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