• The Christian Year and Social Media

    I do love the way that the Christian Year is becoming more important to Christians because of social media.

    When I check my facebook and twitter feeds in a morning I can be pretty sure that there will be something there which relates to what season or more likely what day we have got to in the cycle of faith.

    Today for example, I checked my facebook feed and found a lovely description of St Margaret of Scotland posted by Kirstin Freeman.

    Today is St Margaret’s Feast Day and I can remember a time when most people simply wouldn’t participate in such a festival. Now, if you follow a few Christian bloggers and social media mavens you get little reminders of the heros of faith – comment and pictures and all kinds of good things just arriving before your eyes.

    Passive learning is a big feature of the new knowledge economy. I find it odd that lots of people in the church still don’t get it and still think that learning is about people coming to hear them spout. It can be far more dynamic and far more interesting, even if spouting is still part of what the church has to offer.

3 responses to “Bad PR”

  1. Sally Avatar
    Sally

    Afternoon Kevin

    Our apologies if the information that we sent you was not welcomed. Our intention is not to spam but speak directly to people who may be interested in the work Christian Aid are doing in various communities. As you have the Christian Aid banners on your site we were under the impression that you supported the initiative.
    We will ensure that you are not contacted again.

    1. kelvin Avatar

      Actually Sally, that’s to miss the point a bit.

      I do support Christian Aid. I don’t support Christian Aid using bad PR techniques. I’ll maybe blog a bit more about this.

      For starters, I don’t think that the text of what you sent me was at all appropriate. To address the Provost of an Anglican Cathedral (or, lets not be pompous, any Anglican priest) as though they will not have heard of Christian Aid is silly. It was not just style that you got wrong. It was substance too.

  2. kelvin Avatar

    Oh, and by the way, I don’t put Christian Aid banners on my site. Surely a PR agency engaging in an attempt to use social networking for a client like Christian Aid ought to understand the difference between me putting banner ads on my site and Google Ads, which are served up by google and which depend on the content of the text and the context (location etc) of the reader.

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