• Midnight Mass Sermon 2015

    So where did you learn the Christmas story? Where did you first hear about the baby in the manger?

    I’ve been thinking about this a lot since a sermon that one of my colleagues preached earlier this year in which he suggested that in fact more people know about the story of Bethlehem from the film “The Life of Brian” than those who know it from the bible.

    This is a particular achievement here in the City of Glasgow as the Life of Brian was banned from cinema screens for 30 years.

    I remember when I first heard about this 30 year ban asking someone who had lived here then about it.

    He claimed to have seen the film when it was first released. “But how did you see it when it was banned in Glasgow,” I asked.

    “Oh,” he said, “you had to travel to see it. You had to go to the fleshpots on the edge of the city… places like Bearsden”.

    Anyway, I’m sure that it is true that a lot of people do know about the nativity story from a film which was all about a neighbouring boy, Brian, being mistaken for Jesus.

    Say anything about the coming of the Messiah amongst a certain generation and you are likely to get the response, “Oh, he’s not the Messiah, he’s just a very naughty boy”. And that applies to talk about Jesus as the Messiah. Or any Messiah. Or even a performance of Handel’s Messiah.

    It was a film that was promoted with the tagline: “A motion picture destined to offend nearly two thirds of the civilized world. And severely annoy the other third.”

    Yet the judgement of the self-righteous has mellowed somewhat over the years since it was first on show in cinemas all over the world (except in Glasgow). Time has scattered the proud and the haughty in the imagination of their hearts

    This year there was a theological conference on the Life of Brian with an collection of worthies rightly realising that the film was a satire on those who get the wrong end of the stick about religion not particularly a satire on those who do love the Lord.

    And yet there’s still plenty who do get the wrong end of the stick when it comes to understanding what religion is all about. People still often think religion is there to stop people having fun when the very opposite is true. And it is the birth, not so much the death of the beloved child of God who allows us always to look on the bright side of life.

    For the birth of the Christ Child marks a moment when the world could never be the same again. A moment when all the angels sang and all of heaven danced for joy.

    For the birth of the child tells us that God has come into the world and is interested in what it means to be like us.

    Rather than Brian being confused for someone divine, someone divine became one of us. God got all muddled up with being human. So much so that words themselves were not enough to speak of what had happened.

    For the Word became flesh and dwelt amongst us.

    Words were never going to be enough. Only life was enough.

    And so God came amongst us in the form of a child.

    Tonight we celebrate that birth and in doing so we celebrate that life. We celebrate that God loves us in the dark times. That’s why we always mark this moment at midnight I think – when the world is darkest we celebrate that light will always win out. But this moment also marks a time when we know that God loves us when things are going well too.

    That’s the point. God came to earth – came to live one of our lives here on earth and knows, profoundly knows what it is like to be here.

    Knows hurts and sadnesses. Knows joys and delights.

    And the truth we proclaim here is that God’s coming into the world means that God knows you too.

    Knows you and loves you. Whoever you are and whatever you think of yourself – you are utterly and most profoundly loved. Christmas means that that’s fundamentally who you are – someone who is loved completely.

    When we sing out carols at Christmas we are collectively sharing our joy that God became one of us. And the stories tell us that we are only adding our voices to a heavenly choir that sings at the birth of the babe. Announcing it to shepherds on the hills. Disturbing the sleep of Magi even yet on their way to worship. It is a birth that upsets the tyrant and yet comforts the poor and the lonely. A birth that meant that the world would never be the same again

    And all this focussed on the image of a child in a manger. A new-born child who does not yet speak or teach. Does not yet heal or preach or raise the dead.

    Just a babe in a manger who represents the enormous truth that you are completely loved.

    I have no idea what kind of boy he grew up to be. Scripture is mostly silent on his childhood apart from one incident when he seems to have run off from his parents. But I do know that he’s not just a very naughty boy. This one actually is the Messiah. And he loves you very much indeed.

    In the name of the Father and of the Son and of the Holy Spirit.

    Amen.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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