• A sermon for BBC Radio 4 – 7 July 2024

    We were asked to produce a service to be broadcast on BBC Radio 4 on 7 July 2024 a few weeks before the General Election was called. The service had to be recorded in advance as the date for the broadcast fell within choir holidays. Once the election was called, I soon realised that the service would be broadcast amidst all the Sunday morning chatter about the election result. So, that meant trying to think about how to speak into that situation without actually knowing the result of the election. That’s not an easy thing to do but I soon realised that we have skin in the game here. People from St Mary’s have been involved in the election as candidates, activists, tellers, agents and pundits. This is part of what we do here. I wrote most of the script for the service, which can be found here: https://www.bbc.co.uk/programmes/m0020xkw but the reality is, these things are a team effort and some of the wording needed to be very carefully chosen for this one. I was the preacher for this service, and this is what I had to say:

    The thing that I remember most is crawling around on the floor. That and the feeling in my stomach. People refer to stomach churning moments. I never knew what that felt like until that moment.

    I asked people to pick up all their bags and coats and shuffle their chairs. And I got down on my hands and knees just to check one more time that nothing had gone missing.

    I was looking for a bundle of votes that might, just might,  have fallen off the counting table onto the floor.

    20 years or so ago, that bundle of votes meant the difference between victory for me and victory for a political opponent.

    The imagined bundle of votes on the floor never existed. Victory wasn’t mine that day and I soon had to concede that someone else had won. Less than 20 votes were between us after weeks of frantic campaigning.

    There is something incredibly moving to see votes being counted and stacked up in your favour. And it is gut wrenching – there’s no other word for it, to miss out by just a few votes.

    Our procedures for choosing leaders, using stubby pencils to mark slips of paper seem a long way away from David being chosen as King of Israel by the acclaim of the people. But there’s things to learn even from that account.

    David and the people entered into a covenant with one another. And that word, Covenant is laden with meaning as it echoes the various times that the bible speaks of a covenant being made between God and the people.

    Speaking of the relationship between leaders and those looking for leadership as a covenant relationship is to speak of the trust between them as being nothing other than sacred.

    A covenant sets boundaries on what someone can do. Sacred boundaries.

    I’m not involved in party politics now. But when election times come around and I get to cast my own vote, I have a strong sense of the deep, deep significance in casting a vote in a land where everyone gets to be involved if they choose. That does feel sacred to me. Who I vote for is my business. The act of voting feels like an immense responsibility – an act of faith in a common desire for our land to be governed well.

    And as I vote, there’s one thing that I long for, for all who stand in elections. And that’s also a deeply biblical notion – I long for all those seeking to make decisions on behalf of others, to be blessed with wisdom.

    ANTHEM:  CALL OF WISDOM  – Will Todd

    Lord of wisdom, lord of truth, lord of justice, lord of mercy.  Walk beside us down the years, ’till we see you in your glory …

    I’ve stood in quite a few elections. Elections to public office and elections within the church. And looking back, I started doing it by standing in student elections whilst I was in college.

    More often than not, things have not gone my way. Losing elections seems to be one of my hobbies.

    And I’ve learned you get better at losing elections as time goes on.

    I’ve also learned that having wisdom and having a win are not the same thing.

    Indeed, many of the biblical writers are, at best, ambivalent about the powerful, but passionate in proclaiming that God’s love is particularly poured out on the powerless and the weak.

    In one of the readings that we heard this morning and which will be read in many churches today, we hear of Jesus feeling powerless himself and then starting to send out his disciples to proclaim his message – a message of repentance, a manifesto for changing everything.

    Repentance means nothing other than changing everything and turning yourself around to face a new direction.

    But those disciples who were sent out with this message were far from being the powerful of their day. They were mixed up, muddled up and much of the time they didn’t seem particularly bright. They were argumentative and squabbled about who was the most important. They got themselves into factions and when Jesus really needed to depend on their loyalty they all ended up running away.

    And yet, these were the ones who carried a message of love from God to the world. These were the ones who brought good news to the world. These were the ones who did indeed turn the whole world around with the stories that they spread about the Saviour whom they each knew intimately.

    As they carried that message, somehow they knew that God was with them wherever they went. Somehow they knew they were cared for and nourished and beloved. The love they knew, was the grace of God that they had seen in Jesus and which Christians still see and proclaim with confidence and love for the world today.

    When everything seems mixed up and muddled up. God still loves us. When there is fighting and division, God still loves us. When we need to know love most. God’s love is right there.

    Worship and prayer often connect people with that love. And prayer connects us with all who are in need. My colleagues Oliver and Maggie now lead our prayers for the world.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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