• The Winners and the Losers

    Well, the first thing to say to loyal readers who have been with me for a while is that there were no great surprises from last night’s election results, were there?

    After all, my New Year predictions relating to the election were not that far wide of the mark. In relation to the election, I said:

    • Those who voted YES in the Scottish Referendum will continue to behave as though they won. This may be unhelpful.
    • Those who voted NO in the Scottish Referendum will continue to behave as thought he referendum never happened. This may be unhelpful.
    • There will, I fear, be a Tory Prime Minister at the end of 2015.
    • The Liberal Democrats will retain 10 – 14 seats in the House of Commons.
    • Nick Clegg will lose his seat and be Lord Clegg by the end of the year.
    • The Labour Party will not be led by a Milliband by the end of the year.

    I was a couple of seats out in my prediction of the Lib Dem collapse. However, just about every poll in the five months since I made those predictions has had the Lib Dems winning 30 or 40 seats so I’m claiming that as being as close to a success as makes no odds today.

    I was wrong about Nick Clegg losing his seat but the truth is, he’s lost everything else.

    I take no particular pleasure in getting these predictions right. As someone who has been a candidate for the Lib Dem party in the past I can’t help but be moved by the losses that they suffered. However, as someone who is no longer a party member I’m also one of those who think that the party has not been acting out of its core values for some time. No-one I know who remains in the party took seriously my prediction at New Year. That failure to listen to those looking for a party capable of articulating and acting on core liberal values rather than simply exercising power at any cost is part of what resulted in electoral disaster last night. I knew this was coming.

    But today isn’t really about who got their predictions right.

    Let’s take a quick look at some of the winners and the losers of election night.

    Winner: John Curtice

    Having just said that it isn’t all about who got their predictions right, it is important to focus on someone who did get it right. John’s a strong winner of last night for helping to devise the exit poll that predicted, to many people’s astonishment an election result that few (other than you and me) saw coming. It was a bad night for the polling companies in general whose predictions of the last few months look next to useless. I wonder when we will stop listening to them? Millions of pounds have been spent on generally fairly useless exercises.

    Loser: First Past the Post
    How long can First Past the Post survive? Surely now there must be some movement in the Labour Party in relation to electoral reform. They’ve been resonsible for much progressive change in the past and need new progressive policies like someone in the desert needs a cool glass of water. Step forward electoral reform.

    Oh, I know it would have meant more UKIP MPs. Even though I’m pleased we don’t face a Conservative-UKIP coalition for the next five years (this is my one crumb of comfort today) the basic unfairness of people voting in large numbers for political parties and then find themselves unrepresented is true whether or not one likes the flavour of the unrepresented.

    The SNP are on record as saying that they believe in electoral reform. It is to be hoped that they remain so even though they are the recipients of First Past the Post’s largesse.

    Winner: Democracy
    Whether one likes the results today or one doesn’t like the results, there’s a bigger picture. There’s always a bigger picture. We get to cast votes. If you don’t like the result, take comfort in the truth that we have elections so that things can be changed. Some people don’t.

    I’m puzzled that the far reaches of nationalist opinion are not suggesting that MI5 stuffed the ballot boxes with SNP papers to get the Tories back in. (For those reading from furth of Scotland, there’s a persistent insane belief that MI5 operatives rigged the independence referendum).

    There were one or two incidents last night of electoral fraud being suspected. These related to a handful, a tiny handful of ballot papers. In other parts of the world it relates to whole countries.

    Loser: The Liberal Tradition

    Oh, I know it will bounce back. However it will take years and there will be a lot of dog poo politics needed to regain the trust of the electorate. It isn’t that dog poo politics isn’t important – it is. It is just that it doesn’t really fulfil the ambitions of those with progressive hopes and dreams.

    Winners: The SNP and the Conservative Party
    Both these parties are to be congratulated on their substantial gains. Each MP elected has to represent all their constituents regardless of the way they voted. All people of goodwill need to hope that those elected will hold that trust well. People of faith pray for parliamentarians whichever party they represent. All of that goes on.

    I’m full of bitter admiration for David Cameron’s success. You only had to be in London for five minutes last week (I was there for a few hours on my way back from holidays) to realise the genius of his campaign. Making the SNP the focus of everything boosted the Tory vote in England whilst decimating Labour chances in Scotland. It was brilliant, cynical and devastating. Effectively, Cameron invented a new SNP-Tory electoral alliance that the SNP never signed up for and would be horrified to be identified with. It remains to be seen how this will affect what happens in Scotland in the future. One cannot but expect the SNP to do well next year in the Scottish Parliamentary elections. However a reminder that only a few months ago they were mourning a bitter campaign (if not party) defeat, is a reminder that in politics things change. They always change.

    Loser: Human Rights
    One of the great fears of this result for me is what happens now to the Human Rights legislation that has been so important in establishing a modern Britain fit to live in. The Tory party are free to rewrite our freedoms. And that’s bad news for the weakest, the poorest and most vulnerable.

    Winner: Kelvin’s New Year Election Predictions

    Did I mention I got pretty close? Did I? Did I?

    You’ll listen to what I say next time, right?

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous Posts

  • Back to work

    I’m back to work and back to blogging today. Its been a difficult start to the new year being off work for 2 weeks and no doubt I need to pace myself as I get back to the fray. I’ll be starting to deal with the message mountain later today. If you are waiting for…

  • Health Update

    Thank you to those who have been enquiring about my health. Here’s the current bulletin. I saw my doctor yesterday and we agreed that although I’m improved, I’m not recovered from the flu yet. I am ever more convinced that real flu (Not “man flu”, not “a bit fluey”, not “I had the flu yesterday”…

  • What gives you hope?

    Although a little better today, I’m still not up to taking meetings and services and so others are filling in left right and centre and I’m most grateful to everyone. Monday evening is an example – the LGBT group will still be meeting but will be led by one of its members rather than by…

  • Scottish Episcopal Origins

    Hermano David | Brother Dah•veed has asked me a question in a different place but I’m moving it here to a separate post for easier linking. David asks: Could you Scottish Piskies assist me in a matter concerning your church? On another blog someone has asserted that all churches of the Anglican Communion are the…