• What does it mean to belong?

    So, here’s the thing.

    Over the last few weeks we’ve been doing our usual gathering of names for the congregational roll at St Mary’s. We ask people here to fill in a form each year before the AGM indicating that they want to be included on the congregational roll. It has taken a few years for some people to get used to this, but now most people accept it for what it is – a simple clerical device that means we can keep the roll in a constantly changing congregation up to date.

    This year, I’ve as many questions about the result of this exercise than I have answers.

    You see, there are people indicating to me that they want to be regarded as members of St Mary’s who I didn’t expect. In particular, people who live at a distance who don’t ever set foot in the building from year to year.

    Now in once sense this is unremarkable. Most congregations will have people who are on the roll whom they never see. The thing that makes this a new development is that some of these people live very much at a distance and are indicating that they think of themselves as active members due to the way they participate online with St Mary’s.

    Furthermore, some clearly go to other congregations physically and receive the sacrament there but are indicating that they want to think of themselves as being on the congregational roll here. This is, I think, to do with our ethos.

    Moreover, there are people who are a couple of ministers in other denominations who are actively working in parish life but who are indicating to me that they want to be included on the congregational roll of St Mary’s.

    Now some of this is easy but other aspects are really complicated. The Scottish Episcopal Church doesn’t actually allow for dual membership of it and another denomination to start with, but I’m not sure that people are indicating to me that they want to be Scottish Episcopalians when they indicate to me that they want to be members of St Mary’s. The Scottish Episcopal Church doesn’t, strictly speaking, allow for people to be members of more than one of its congregations either but I’m not so sure that it matters what the church thinks – actual members do believe that they belong to more than one congregation anyway.

    From time to time, the Vice Provost and I have conversations about reviving the idea of a Friends of St Mary’s for those living furth of the city of Glasgow who have some allegiance to the congregation. I think that idea of a supporters group is probably a good one. However, I don’t think that is quite what we are talking about when we think about church membership.

    I think people want to belong to St Mary’s and not think of themselves as friends of St Mary’s but as actual participating members who are distant from Glasgow.

    Now, what does this mean? (That’s a real question and I’d welcome responses in the comments below – I’m still trying to work this out for myself).

    What do we need to do to make sense of this? What do we need to do online and with our communications generally to facilitate this situation. Clearly the internet and what we do with it here is having an impact on our life together including our life together apart.

    What should the church say about multiple membership?

    What does church membership mean in the age of the internet and how is it changing?

    I’m interested to hear John Chalmers of the Church of Scotland say today that he wants the church to think about what impact online engagement is making on membership of that denomination so it seems to me that this is an ecumenical matter. This is particularly significant given how negative he has been about social media in the past.

    I’m obviously interested that some of the people who do turn up to the Church of Scotland are actually thinking of themselves in the core of their being as belonging in some way to us too. (We must presume that the converse is true too, though I know of no examples).

    There’s probably more that I want to say about different types of belonging in another post further down the blog and there’s certainly a lot to be said about ecumenical matters.

    However for now, what does it mean to belong?

     

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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