• Church blogging – all may, none must, some should

    The injunction “all may, none must, some should” is the classic prescription for how Anglicans deal with confession. However, it is worth thinking of it as a helpful way of thinking about church blogging too. The recent speech of the Archbishop of Canterbury in which he acknowledged the significance (and one suspects, in his mind, the malevolence) of those are able to comment instantly on matters affecting the Anglican Communion is a significant recognition of the importance for good or for ill of those who write online. Now, skating over the possibility that there’s some connection between blogging and the confessional, it is maybe worth thinking about where we’re at when it comes to church bloggery.

    I made a prediction at the start of the year that the number of church bloggers would probably decline but the significance of those who continued would probably continue to rise. The archbishop’s comments, which I’ll come to in a moment certainly bear that out the latter half of that prediction but what about the decline in those blogging from a church perspective. What’s that all about?

    Well, the rise of social media has changed the way a lot of people engage online. At one time blogging was an obvious way of connecting in an online environment. Nowadays you’ve got to work for your community if you are keeping a blog and saying what you want to say in the short telegraph messages of social media gives you an almost instant community and the instant gratification that goes along with saying something and getting a response from others very quickly.

    I happen to think that the arrival of social media is a good thing. Indeed, I think it is an excellent thing. Its power is yet to be fully understood and it has completely changed the relationship of individuals with power and hierarchy. This is something that church leaders have often found difficult to believe, never mind difficult to stomach.

    Of course, social media is deeply connected to the blogosphere. At one time I used to get most of my readership for this blog from links on other people’s blogs. That is certainly no more the case. Nowadays most of the readership comes from links on social media. That’s people sharing links on Facebook or Twitter mostly. I seed those links and try to attract people. I do so at different times of the day to attract a world-wide audience and sometimes it pays off with a strong readership from all around the world. The post I put up about what local churches might learn from cathedral ministry is a case in point. It has now had an audience of thousands. I posted a few links to it on social media and people were interested enough in what I was saying to like the post, comment on the post and recommend it to their friends.

    But social media has another function for me too – it is where I discover those random gems from around the internet that I’d never find otherwise. Things other people have posted that catch my eye. As I write this, I’m aware from reading Facebook in another screen on my desk of this article which is a fascinating perspective that enriches my life: This Atheist is Thankful for the Clergy. I’d never had found that without an American friend pointing me towards it online.

    But back to blogging – all may, none must, some should – what am I trying to get at?

    Well the great thing about blogging is that it is open to such a wide pool of people. The entry levels for publishing have fallen to almost nothing. Get regular access to the internet and you can write a blog for no financial cost which can change the world. But the amazing thing is that you can also write a blog that doesn’t change the world too. You can write a blog for the shear job of sharing something that gives you shear joy – like Freda’s post this week of a jolly cairn terrier. Bloggers don’t need to be trying to change the world all the time. There’s a world of people wanting to know what inspires you, delights you and makes you laugh. Isn’t that worth taking part in?

    Mind you, changing the world is always an option.

    Here’s what the Archbishop of Canterbury said in a recent address to the Church of England Synod.

    In an age of near instant communication, because the Communion exists, and is full of life, vigour and growth, of faith and trust in Jesus Christ, and love for him, everything that one Province does echoes around the world. Every sermon or speech here is heard within minutes and analysed half to death. Every careless phrase in an interview is seen as a considered policy statement. And what is true of all Provinces is ten times more so for us, and especially us in this Synod. We never speak only to each other, and the weight of that responsibility, if we love each other and the world as we should, must affect our actions and our words.

    Sadly, that does not come close to an apology for the Archbishop’s disastrous comments during his LBC interview earlier in the year. However, it does show that he is coming to understand how significant online comments are.

    It is rather a pity, I think, that he can see so little good in those who comment online. After all the online Anglican Communion is in some sense rather more real than the Anglican Communion that exists in distant committees and Primates’ Meetings. It is immediate, feisty and not quite so divided along doctrinal lines as people might suspect. Indeed, it is one of the few opportunities that people have to see what people think who don’t share their own theological pecadillos. I keep reading what people who don’t agree with me write not simply to keep an eye on them but because I’m interested in them and care about what they have to say. Sometimes I change my mind about things. That side of the blogosphere isn’t celebrated enough.

    I’m still in love with an online world which can move me too. Things like Kate’s reports recently from the Holy Land give me a human perspective on aspects of that part of the world that would otherwise go unreported to me. Or John McLuckie’s generous piece about the Scottish Episcopal Church’s Cascade Process. That deserves to be read widely.

    I think that it is probably the case that a few more people will try blogging again over the year that is to come. I suspect it rewards those who can think about why they are blogging and make a bit of a plan as to what they are hoping for.

    I think that there’s good reasons for people to blog some of the small stuff too. The pictures from parish life that show how much life and laughter there is in your own congregation. The sermon with that one line that will touch someone unknown on the other side of the world and which will make the person from round the corner decide you might be worth trying out at Christmas.

    Maybe the turn of the liturgical year this weekend is worth marking. Maybe one or two would want to give it another go or revive their blogging resolve as an advent resolution.

    There’s virtual territory here that needs virtual missionaries.

    Real ones.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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