• Church AGM season

    At this time of year, most of the churches I know best in this part of the world are having their Annual General Meeting. In some denominations it is called something different, but whether it is the AGM or the Annual Congregational Meeting or the Annual Stated Meeting or whatever, the dynamics are generally pretty similar.

    Here’s a secret – most clergy absolutely hate the AGM. It is something that people in my job often dread.

    It is perhaps worth thinking about what an AGM is for and even better, what it is not for.

    The annual general meeting is a legal device to make sure that the church is being run properly. It is particularly there to make sure that no-one is running off with the money. It is also there to give the congregation the opportunity to elect people to the body (here’s it is a Vestry) which has control of the affairs of the church. This is the group which makes sure that the gas bills are paid, the stipended clergy have somewhere to live and an income stop them having to seek work, the building is secure and insured and things like that. In my own denomination, the Vestry also has a responsibility for sharing with the clergy the spiritual oversight of the congregation. This works differently in different places.

    One of the reasons that many clergy feel miserable about AGMs is that they can be used by the grumpy to have a go at other people. It is very easy for someone to get on their soapbox and have an audience for clergy bashing. And clergy often feel the expectations that they will be nice and calm and loving when dealing with people.

    Here’s a quick guide to how to upset your clergy at an AGM:

    • Criticise the worship – “Why don’t we keep the Feast of St Eucalyptus that you know is so dear to us?”
    • Criticise the preaching – “I once heard a really good preacher, someone who managed to keep me awake during the sermon…”
    • Criticise the spouse of the clergy person – “Why are we putting in a new kitchen in the rectory for her when she never teaches in the Sunday School?”
    • Criticise just about anything – “It is obvious why no-one comes to this church, it is because….”
    • Criticise what the clergy cost – “Now, if we could move onto the next page and talk about these travel expenses…”

    The truth is, there are better ways of dealing with most of the issues that might be bugging you than raising them at an AGM. If you’ve got comments about the liturgy then don’t wait a year to make your point before an audience. Most clergy will be happy to talk about how and why things are done in church. Mostly they have the job of balancing the needs and expectations of a diverse group of people. The thing to remember is that clergy are put in charge of trying to put on worship that will attract, inspire, encourage and move a group of people with needs that differ. Worship in particular isn’t there to meet any one person’s needs and isn’t just about what the clergy want either.

    If a church is running well then there’s usually better ways of getting answers to questions than waiting to ask the question at the AGM. “Why didn’t you wear that beautiful ephod that my family gave in memory of my grandmother?” is likely to get a better answer if you ask the priest directly.

    The best guideline for AGM questions is to ask whether you need an audience to ask the question. If you don’t need an audience then approach the church treasurer to ask for clarification about something in the accounts before the meeting. If you don’t need an audience then don’t wait for the AGM to ask why the priest never preached on the book of Obediah. You’ll probably get a better answer from her if you have a coffee to talk about it rather than raising it on AGM day.

    Some churches manage to reach above all this and have refocused their church AGM as a vision building exercise. I’m impressed by that and want to learn more about it.

    And I’ve been saving up a couple of announcements for this Sunday’s AGM which I hope will give joy to the heart. (But my lips are sealed for now).

    St Mary’s AGM will take place on Sunday. I’m looking forward to it because it gives me the chance to reflect on the immense thing that we are doing in being the congregation of St Mary’s, Glasgow in our day. The reports and the agenda are all in the Annual Report which is available online. At the AGM I get to look at the people responsible for all that is represented in that report and to be thankful for all that people do. The invitation to those coming to the AGM is for the members of the congregation to read that report and to do the same.

     

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous Posts

  • Prayer for the Day – Script 1

    This is what I said this morning on Prayer for the Day on Radio 4: Good morning. There is an anniversary which falls today which isn’t well known or well celebrated but perhaps future generations will look back on it and mark it well. Today is the ninth anniversary of the first surviving edit made…

  • Prayer for the Day

    Don’t forget everyone! Up early tomorrow morning for Prayer for the Day on Radio 4. Mark sure you are listening at 0543 when the whole of the BBC sinks to its knees for morning devotions. Lest you miss it, because you are already up and out at that time doing works of corporate mercy, you…

  • Haiti – how to give online

    If you are in the UK, the easiest way to give money to the appeal to help Haiti is through this page: http://www.dec.org.uk/ Its the Disasters Emergency Committee, which represents different agencies working together. You can also give to this appeal by going to any post office.

  • Mission Service

    There are some glorious photographs of Bishop Idris which have just come to light in which he is shown teaching the faith in the mission field. The whole set can be seen on Flickr here. If you want a couple of individual starting points, try here or here or here.