• Counting our many blessings – Scottish Episcopal Statistics

    This Sunday is the day when the Scottish Episcopal Church counts how many people are in church. It isn’t a count of the number of people who want to be Episcopalians, it isn’t a count of those who say they are Episcopalians – in fact it isn’t even a count of Episcopalians at all. It is simply a count of the number of people who happen to be there on that particular Sunday.

    I like this Sunday because when the people are counted, I find myself counting them as so many wonderful blessings.

    I think that statistics are important and that they can tell us things. They can’t tell us everything but they can tell us a huge amount.

    Now, whenever we talk about the stats in the Scottish Episcopal Church we end up talking about how we gather them and there’s always people ready to say that the numbers that we gather are the wrong numbers.

    Some people want to make a case for gathering them as an average over a number of weeks. Others say that counting the number of people at Sunday services doesn’t come close to saying how many people the church deals with.

    To an extent that is true but it then leads on to absurd suggestions that instead of counting the number of people at worship we should count the number of people who come through the building. You get people wanting to count the Tai Chi group, the AA group that hires the hall or the dog club. I think some people are so desperate to pretend that their numbers are not in fact going downwards that they’d be happy to count the dogs.

    The truth is, we need to be fairly consistent in what we count. It isn’t the actual number that we arrive at that matters that much, however interesting it might be in any given year. The real question is how we are doing over time.

    I’ve been in many a meeting in the church where we assign money or other resources to something that we claim to be mission and then talk in the rest of the meeting as though we have no expectation at all that the numbers will go in anything other than a downward direction.

    I wish we did more with our statistics and I’m quite keen that we keep gathering them.

    The extraordinary thing that we discovered last year was that there are over 100 000 people in Scotland who think they are Anglicans, Episcopalians, C of E or some other Anglican variant of answering the question in the Census. The question that really should have been at the top of the agenda of a lot of our meetings is why we don’t seem to see more than about 15 000 of them on a Sunday.

    Here’s what I think:

    • The numerical trend has been going downwards for a long time.
    • The really steep fall is in those who claim to be part of the church but who are not communicants.
    • We shouldn’t be surprised that non-communicants have disappeared when we’ve been pushing communion as the main service for 40 years or so.
    • We don’t generally behave as though we believe our mission plans, policies and strategies are likely to succeed.
    • All the evidence points to the fact that our mission plans, policies and strategies (and we’ve had tons of them) have not succeeded.
    • The national profile of the church needs to be fixed.
    • We need to discover a new, respectful ecumenism that will help us to turn our backs on the kind of ecumenism that harms our ability to speak of having something distinctive.
    • Getting people to turn up on more Sundays in the month would give an immediate and dramatic boost to our numbers. We need to speak of why it is important to worship weekly again.
    • Churches with poor websites are going to go going out of business and for good reasons. They shouldn’t expect bail-outs from others.
    • The Scottish Episcopal Church has only ever really grown when it has been in the business of  opening new congregations.
    • You don’t plant new congregations unless you are confident that you’ve got something good that’s worth sharing.
    • The Scottish Episcopal Church may not be doing as badly as some other churches. We may be increasing in market share but need a bit of research to see whether that is the case.

    Anyway, all that being said, this Sunday counts because this is the Sunday when we do count.

    If you want to be counted yourself then you need to turn up.

    Like with most things.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous Posts

  • Mungo, the loved one

    Went off to Glasgow’s medieval cathedral last night for a Glasgow Churches Together service celebrating St Mungo, the loved one, who settled in this place and preached the gospel here. I’d never been to a service there before and it was the first time I’d been there at night. I think the building looked better…

  • Things Previously Unseen

    Ice drifting down the Clyde Brown ice inside the car. (Came from exploding caffeine-free diet Coke cans) Icerink walk to work

  • Electoral Synod

    Just back from the Electoral Synod – a day spent listening to the three candidates for the Bishop of Glasgow and Galloway. There is a veil of confidentiality that draws across what anyone said today. Its not for repetition so all I can do is record some responses that I felt in myself. It was…

  • Unpopular things that I think and say #3

    I don’t think the current process of electing a new Bishop of Glasgow and Galloway has been conducted Canonically. I’ve said this before, and it remains my view. The Bishops of our church in proclaiming the moratorium (which amounts to a ban on some gay clergy from being nominated) have tried to change the way…