• The Joy of Evensong

    There are reports in the media today that a service of Choral Evensong in Bath Abbey was abandoned last Sunday because those inside the Abbey couldn’t compete with amplified music coming from outside the building. It is a bit of a sorry tale and I’m surprised that the police did not deal with it as a Breach of the Peace.

    When I came to St Mary’s I had never been in a church which had Choral Evensong as a regular service before. It had seemed to me to be something which was a bit of an anachronism- something that was dying out along with the users of the Scottish Prayer Book. I’d tried to avoid encouraging it in the churches that I’d previously worked in and was a bit suspicious of coming to a place where there was evening worship every week. It seemed like one unnecessary extra thing to do at the end of a busy day.

    However, I couldn’t have been more wrong and within a very short period of time, I had worked out that Choral Evensong was going to be one of the things that would sustain me in my ministry at St Mary’s and also that it was a devotion that was not only still relevant to some people but actively bringing people into church for the first time.

    Evensong is so different to the Eucharists we have in the morning at St Mary’s. In the morning, at the main service, there is quite a lot of activity and movement. It feels wonderfully busy and exciting. Choral Evensong feels wonderfully calm and peaceful.

    That’s not to say that there isn’t excitement at Evensong – the music is sublime. Here at St Mary’s we are lucky to have some of the most exciting singing you’ll hear in Scotland. The choir, who are all volunteers, make a passionate  sound that ranges from quiet and intimate to full-on ranting for some of the psalms. I love the diversity of music we get and I love the shape to the service which doesn’t change much each week.

    Choral Evensong is a perfect chill-out zone. You sit, you listen, you meditate, you absorb. You don’t need to be seen to do anything very much. It is  like bathing in a deep warm bath of musical spirituality.

    I’ve noticed that some people engage with St Mary’s for the first time at Evensong. I think it is because it is so easy to come to. Somehow you get time to think at Evensong – re-imagining the world that you’ve left outside the building and preparing yourself for the week ahead as the music and the peace of the building refresh you.

    I hope they sort out their troubles at Bath Abbey. Choral Evensong is a lovely thing and it would be terrible to lose it when you have it regularly.

    It is Sunday at 6.30 pm here at St Mary’s if you are looking for your soul to be soothed.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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