• Review – Don Pasquale – Scottish Opera

    Rating: ★★★☆☆

    This review also appears at Opera Britannia

    Obviously intended http://imageshack.com/a/img39/3978/hyg7.jpgto be another populist crowd-pleaser, Scottish Opera’s new production of Don Pasquale is visually gorgeous but sabotaged from the pit by conducting from Francesco Corti that is bold, daring and utterly insensitive to the fact that anyone is singing.

    Things began well. On entering the theatre, the curtain was dominated by a large projected image apparently advertising the production. The first few bars of music came at a cracking pace and then a pause slightly more pregnant than usual as the digital image was revealed to be the first page of a digital book. As the overture continued, an unseen hand then started to scroll through the pages which turned out to be the pages of an Italian photo-story featuring the characters we were about to be introduced to. They gave the back-story to the production which was, and one is aware in the telling of it that there is a lot to swallow here, that the old bachelor Don Pasquale loves cats but is sadly allergic to them. Upon this artifice, which is unsupported by the libretto, hung quite a lot of the production. We saw in the unfolding comic-book story that Don Pasquale was having tests from a doctor to determine what it was that was causing him to be ill and that it turned out to be cats. Cats had to be eliminated from his life and these were then replaced by lots of artificial cats. The digital book was done with some panache though it is difficult to affirm the decision to have the text of the speech bubbles in Italian with no translation.

    When the overture was finally over and the narrative thus established, the curtain finally went up to reveal André Barbe’s brilliant set design. Again there was something of the comic book about the set which took us to Pensione Pasquale – a small lodging house in Rome, sometime on the cusp of the swinging sixties. Vibrant colours dominated the stage and a magnificent painted backdrop showed the local buildings towering over the Pensione.  Draped between the rooms that we could see and the sky above were yards of washing all out to dry in the sun on clothes lines.

    http://imageshack.com/a/img801/1582/qga4.jpg

    And thus we found Don Pasquale consulting Dr Malatesta about his allergies and apparently being assured that there could be no cats for him. Around the old man himself were stuffed cats, china cats and plastic cats. Cats indeed, of every kind.  All of this cat business was really leading to the best joke of the show – a brilliant visual gag at the final curtain which it would be unkind for the reviewer to reveal to anyone who might see the show.  However, reflecting on it after seeing the show, one is struck by how odd this feline premise was. (more…)

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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