• Should churches use e-mail? Or indeed blogging?

    Yesterday’s post about the internet and what we can learn from the demise of HMV didn’t raise that many comments but it certainly did the rounds, being more shared on Facebook than anything that I’ve written in months. It was picked up as a conversation topic by the Anglican Church of Canada’s The Conversation too. I think The Conversation is a private social network which that church runs. I’m interested in that in itself but I’m going to leave learning about that for another day.

    Today I want to pick up on something that was said in the comments. This came in from Bosco:

    I’m not as convinced as you about the value of email. Convince me. I suspect it is a dying medium – but we should still hop on while it is still alive, conscious that young people don’t use it. It is still-useful last millennium technology.

    I know what Bosco is talking about. The use of email is often said to be falling and falling much faster amongst the young than the old.  (Oops, I mean younger and older, don’t I?).

    I’ve a feeling that email is not going away quite that fast. More that it is changing. It seems to me that as people are getting more and more ways of communicating then they naturally choose the most appropriate for what it is they want to communicate.

    If you want to meet up with friends, it is much easier to plan things on a social network than by email. However, that presumes that you are all on the same system.

    Ubiquity is the thing here. Most people I know are on Facebook. However just about everyone I want to communicate with has an email account.

    Email is good for some things. Twitter for others. Facebook for others.

    Depends on audience, urgency and what I’m trying to say.

    As a sideline, I’d say that I’m seeing a decline in blogging. And paradoxically a continued rise in the importance of blogging.

    It seems to me that there are fewer blog posts being written. Quite a number of people who have tried the blogging lark are finding it a bit of a bind and giving up. After all, social networks beat blogging as a way of letting your mates know what is in your head every minute during the day and that was what a lot of people were using blogs for.

    The blogs that are lasting are, unsurprisingly, those where the author has a clear idea of what they are trying to communicate. I think I’m like a number of people who are keeping up the stream of consciousness on twitter whilst saving blog posts for more substantial posts. Fewer blog posts – better quality. What’s not to like?

    I think that I primarily use blogging to perform and converse, email to inform and converse and preaching and social networks to beguile and converse. However that may just be me. The primary thing is that they are all about conversation.

    Some of the choices that people make about their choice of online communication medium are all about tone. Email has become a relatively formal way of communicating. My guess is that it is still the case that most people communicate more by using email than social networks when they are working whilst the opposite may be true when they are not working.

    Am I right about that?

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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