What is in Kelvin's Head?

How twitter and facebook can save your blog rather than kill it

10/10/2014
One of the things that anyone keeping a blog must be aware of at the moment is that things are not the same as they were. At one time you simply had to put up something even vaguely interesting and people all over the world would read and comment. Blogging was like the Wild West – for the attention seeker there was gold to be mined her.

I remember Mother Ruth saying to me before she started blogging, “All you have to do is ask ‘Who teaches cats yoga?’ and you’ve an audience”. If you could supply an entertaining picture of the cat in question, you were immediately set to dominate the blogging world.

Nowadays, things are more difficult. One-liners like that have long since moved over to social media. Facebook and twitter are a more appropriate place for compact wit and if you are initially trying to reach friends and friends of friends then the social media platforms are the way to go. It is, to a large extent, what they are for.

I made a prediction in one of my new year posts that the number of active bloggers would decrease but the influence of those who remain blogging would continue to increase. I still think that is true and I can see when I look through my blog feeds in a morning that there really are far fewer people making the effort. The fad has past but there are some who continue. Those who continue tend to be those who have learned to harness social media and quite often those who have given up have simply moved to social media instead. Perhaps blogging gave them connections with people that they are happy to retain in a different way.

For some people, starting a blog is about keeping up with those whom you know. For others it is like taking a few tentative steps into the limelight and tottering onto a very public stage. It is the latter type of bloggers who are persisting and they have even greater potential now to become global voices. The blogosphere is becoming free of some of the clutter. Now the cat pictures have moved to facebook and twitter, maybe posts with more substantial thinking matter more.

It is very obvious that quick witty thoughts are going on social media whereas blogs are now being used for more substantial thinking. Successful blogs these days quite often seem to have fewer posts than they once would have done but the posts themselves are more substantial.

Who would have guessed that blogging would have reinvigorated the essay as a writing style?

Anyway, it seems to me that you can write as much as you like these days, if you are not engaging on social media then you are unlikely to see many readers.

Here’s how to make social media work for you and keep the readers flowing in.
- Post links to your latest blog entry on twitter and facebook (it isn’t rocket science, that’s where your readers are).
- Note the plural! – Post a link in the morning to get the morning audience, one in the afternoon (for when America is waking up, if you are in Europe) and another one later in the day.
- Don’t be ashamed to work for your audience.
- Remember that email is a form of social media and offer people the chance to sign up to receive your posts. This way of reading blogs is growing.
- Remember to provide an RSS feed for those who receive blogs that way. (For readers, I recommend Feedly now that Google Reader is long gone).
- A witty link on twitter that gets retweeted is the gold you are chasing
- A photo of a cat doing yoga is never wrong.
- Oh and one last thing. Why do you think it is important to ask questions on a blog?
Picture credit – Mel on Flickr Copyright (CC BY-ND 2.0)

5 responses to “Sermon – 27 July 2008 Leah's Lovely Eyes”

chris

27/07/2008

Father, I confess. I have watched Gok Wan, and there is no health in me. 😉

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Stewart

27/07/2008

Kelvin – You must have a Tardis, or the Cathedral Website is in a different timezone as it infer you preached the sermon on 26 July.

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Kenny

28/07/2008

Can I sook up to YOU Kelvin, by saying that was one of the most powerful sermons I’ve heard for a long time? It put into words, in a way I’ve been unable to, how I feel about the whole Lambeth thing, and the, now (for me), tiresome, issues of sexuality. Yes, let us deal wth these issues, and punt Paul’s bit in Romans to all who feel marginalised. That is the Gospel. Our Bishops need to listen!

But your take on the average Anglican was wonderful. Wot I’ve been trying to say, unsuccessfully, for weeks.

The average mother in Dumbarton’s “worst bits”, is concerned tonight for her teenage child who will, again, come home with needlepoint pupils and another brush with authority under their belt. The house will be damp and nobody in the family will be employed. Addiction, poverty, lack of self-worth, hopelessness, helplessness…

And, here, like everywhere, it doesn’t help us when a single issue is punted by the press as the only thing we’re interested in as Anglicans.

Show the world our best bits? Aye, but sometimes it’s hard to, because the people have already made their decision.

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gail

29/07/2008

Hear, hear, Kenny. An astonishing sermon that astounds again and again on re-hearing or reading.

God’s Truth, simply stated, clearly and succinctly delivered.

I’m all for emphasizing the good bits – so long as we DON’T ‘wear vestments on the beach’ – and that we DO actually deal effectively with the ‘less than good’ bits, so that these can be seen – without embarrassment – when appropriate – and seen as of little importance to the Central Truth.

Dear Leah.

Thank you, Kelvin, for once again bringing new and highly relevant light and insight. I hope Leah’s lovely eyes continue to look over our shoulders, bring Light into dark days and scrutinize doubtful corners……..

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irishpisky

29/07/2008

I have always looked forward to the Sermon time in any Service.

If it proves un-interesting to me, I can spend the time contemplating the great scheme of things, untrammelled by the diversions of life. If, however, it catches my imagination, my spiritual switch is ‘turned-on’ and little flashes of revelation can turn into a flood of light.

Especially, the latest group of sermons has proved to be of the latter kind…all different, with a different approach, theme and presentation, but yet all pointing us in one direction…think outside the’box’.

Because, almost by definition, our Episcopal congregations come for a variety of backgrounds with different viewpoints, so perhaps it is not surprising the those meeting just now have varying opinions.

Perhaps Lambeth may not be notable for what it does, or does not ‘achieve’, but by the fact alone that we all as individuals have been forced to evaluate our view of things.

We know that we will never all agree on everything, but we can sit together happily Sunday by Sunday, and be prepared to have our bigotry and self-centredness questioned.

Perhaps if more Bishops came and sat in St Mary’s congregation they might learn a great lesson…’now we see through a glass darkly, but we are seeing a bit more clearly every day’.

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