What is in Kelvin's Head?

How twitter and facebook can save your blog rather than kill it

10/10/2014
One of the things that anyone keeping a blog must be aware of at the moment is that things are not the same as they were. At one time you simply had to put up something even vaguely interesting and people all over the world would read and comment. Blogging was like the Wild West – for the attention seeker there was gold to be mined her.

I remember Mother Ruth saying to me before she started blogging, “All you have to do is ask ‘Who teaches cats yoga?’ and you’ve an audience”. If you could supply an entertaining picture of the cat in question, you were immediately set to dominate the blogging world.

Nowadays, things are more difficult. One-liners like that have long since moved over to social media. Facebook and twitter are a more appropriate place for compact wit and if you are initially trying to reach friends and friends of friends then the social media platforms are the way to go. It is, to a large extent, what they are for.

I made a prediction in one of my new year posts that the number of active bloggers would decrease but the influence of those who remain blogging would continue to increase. I still think that is true and I can see when I look through my blog feeds in a morning that there really are far fewer people making the effort. The fad has past but there are some who continue. Those who continue tend to be those who have learned to harness social media and quite often those who have given up have simply moved to social media instead. Perhaps blogging gave them connections with people that they are happy to retain in a different way.

For some people, starting a blog is about keeping up with those whom you know. For others it is like taking a few tentative steps into the limelight and tottering onto a very public stage. It is the latter type of bloggers who are persisting and they have even greater potential now to become global voices. The blogosphere is becoming free of some of the clutter. Now the cat pictures have moved to facebook and twitter, maybe posts with more substantial thinking matter more.

It is very obvious that quick witty thoughts are going on social media whereas blogs are now being used for more substantial thinking. Successful blogs these days quite often seem to have fewer posts than they once would have done but the posts themselves are more substantial.

Who would have guessed that blogging would have reinvigorated the essay as a writing style?

Anyway, it seems to me that you can write as much as you like these days, if you are not engaging on social media then you are unlikely to see many readers.

Here’s how to make social media work for you and keep the readers flowing in.
- Post links to your latest blog entry on twitter and facebook (it isn’t rocket science, that’s where your readers are).
- Note the plural! – Post a link in the morning to get the morning audience, one in the afternoon (for when America is waking up, if you are in Europe) and another one later in the day.
- Don’t be ashamed to work for your audience.
- Remember that email is a form of social media and offer people the chance to sign up to receive your posts. This way of reading blogs is growing.
- Remember to provide an RSS feed for those who receive blogs that way. (For readers, I recommend Feedly now that Google Reader is long gone).
- A witty link on twitter that gets retweeted is the gold you are chasing
- A photo of a cat doing yoga is never wrong.
- Oh and one last thing. Why do you think it is important to ask questions on a blog?
Picture credit – Mel on Flickr Copyright (CC BY-ND 2.0)

5 responses to “Tanzania”

Raspberry Rabbit

31/01/2007

A bit picky, yes. Idris will no doubt correct them when he’s there.

Reply
Simon Sarmiento

01/02/2007

Umm. So Northern Ireland is part of Britain is it?
Four churches in the UK maybe.

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kelvin

01/02/2007

Well Simon, you are correct in your assumption that I was thinking of the Church of Ireland in Northern Ireland, rather than perhaps the Church of Rockall.

People who are being picky deserve to be picked up for slack talk. However, speaking as I do from the Second City of Empire, I hide behind this quote on the website for Number 10 Downing Street:

http://www.number-10.gov.uk/output/Page823.asp

“The United Kingdom is made up of four countries: England, Scotland, Wales and Northern Ireland. Its full name is the United Kingdom of Great Britain and Northern Ireland.

Great Britain, however, comprises only England, Scotland and Wales. Great Britain is the largest island of the British Isles. Northern Ireland and the Irish Republic form the second largest island.

The UK is just under 1,000 km long from the south coast of England to the extreme north of Scotland, and is 500 km across at its widest point. It shares a single land border with the Irish Republic. Despite its relatively small size the UK boasts incredibly varied and often very beautiful scenery.

The Isle of Man and the Channel Islands are not part of the United Kingdom. They are largely self-governing with their own legislative assemblies and systems of law. But the British Government is responsible for their defence and international relations.

On this site the term ‘Britain’ is used informally to mean the United Kingdom of Great Britain and Northern Ireland.”

I’d also refer interested parties to the Wikipedia page on http://en.wikipedia.org/wiki/British_Isles_naming_dispute

I offer this topic as a free gift to Bishop David.

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Bishop David

03/02/2007

As you would expect, I am all knotted up on this one. I am a citizen of Ireland – or the Irish Republic – or the Republic of Ireland. Nor Eire – or, as many of my parishioners in Portadown would have called it [never having moved on from 1922], the ‘Free State’. Meanwhile President Mary MacAleese is often termed President of Ireland which seems to me to be as notable a piece of ‘overlooking’ as when Ian Paisley refers to the ‘people of Ulster’ [which means some of the Protestant/Unionist population of Northern Ireland] and Gerry Adams refers to the ‘Irish People’ [which means not the Protestant/Unionist population of Northern Ireland]. I like Wiki’s rather coy description of Ireland as ‘currently split’ – meaning just the most recent 85 years. Which in the context of thousands of years of British misrule in Ireland is but a blink. And finally one comes to the interesting use of the term ‘mainland’ …

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steg

04/02/2007

Must admit when I saw you were writing about primates in Tanzania I thought your blog was going to be about ape conservation………………….

In my experience people from outwith the UK confuse Britain and England a lot. And they have a point. Do you always refer to the Netherlands or sometimes to Holland even when you are refering to the non Holland bits of the Netherlands? And how do you think that makes the Friesian’s feel? And so on.

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