What is in Kelvin's Head?

  • Dedication Sunday Sermon

    This time last year, I was away in the United States on sabbatical. I was travelling about from place to place and particularly from church to church. And I was looking for something

    I realised afterwards that I was looking for what is over the rainbow. There’s something about the New World and particularly the West Coast of the new world that makes people a bit like that.

    I was looking for the next best thing in the church. Looking for what was new, exciting, fresh. So much of what happens in that part of the world comes to us in the end. I was looking to get ahead of the curve.

    As I went from congregation to congregation I started to see patterns in what I was finding and gradually, particularly since I’ve come back, I’ve been making sense of all I saw.

    One particular pattern emerged. (more…)

3 responses to “Bad PR”

  1. Sally Avatar
    Sally

    Afternoon Kevin

    Our apologies if the information that we sent you was not welcomed. Our intention is not to spam but speak directly to people who may be interested in the work Christian Aid are doing in various communities. As you have the Christian Aid banners on your site we were under the impression that you supported the initiative.
    We will ensure that you are not contacted again.

    Reply
    1. kelvin Avatar
      kelvin

      Actually Sally, that’s to miss the point a bit.

      I do support Christian Aid. I don’t support Christian Aid using bad PR techniques. I’ll maybe blog a bit more about this.

      For starters, I don’t think that the text of what you sent me was at all appropriate. To address the Provost of an Anglican Cathedral (or, lets not be pompous, any Anglican priest) as though they will not have heard of Christian Aid is silly. It was not just style that you got wrong. It was substance too.

      Reply
  2. kelvin Avatar
    kelvin

    Oh, and by the way, I don’t put Christian Aid banners on my site. Surely a PR agency engaging in an attempt to use social networking for a client like Christian Aid ought to understand the difference between me putting banner ads on my site and Google Ads, which are served up by google and which depend on the content of the text and the context (location etc) of the reader.

    Reply

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