• The Three Great Festivals of Distress

    Last week, one of the three Great Festivals of Distress passed. In my own congregation, it passed peacefully and joyfully, for which we all give thanks.

    The ability of Mothering Sunday to cause distress is something with which I suspect all priests are familiar and which many priests will dread.

    However, Mothering Sunday is but one of the Three Great Festivals of Distress which come upon us during the year and it is perhaps worth noting them and looking for commonalities.

    Mothering Sunday is a feast of distress because there are presumptions about what will happen which are enjoyed by some and hated by others. Some people have lovely mothers. Some people have terrible, spiteful and hate-filled mothers. Oh, I know you are not supposed to say so out loud but the reality is that we are supposed to worship someone who said, “I am the truth” rather than worshipping the many breasted mother-goddess Artemis of Ephesus. Yet worship of Mother and Mothering and Fecundity is very much one of the themes of the day – more in the distressed than in the blessed. And we don’t all agree on what we are doing.

    Oh, say some – “We give flowers to everyone/every woman rather than just to mothers”.

    “And those are PITY FLOWERS” weep others.

    The distress that is caused by issues of fertility is something that we don’t address very often in churches other than, in many, to rub that distress in the faces of those who desire children but for one reason or another can’t have them at certain times of year, Mothering Sunday in particular.

    (I’m rather aware of this myself – no-one ever stops on Mothering Sunday to wonder whether I might have liked to have children…)

    Ah, some say – you do know that Mothering Sunday isn’t like American Mothers’ Day which is all commercial? Mothering Sunday they tell me is about the time in the Middle Ages when all the happy serfs visited their Mother Church for the fourth Sunday in Lent. My response to this is to snort loudly and ask them to show me any proof from any liturgy of the church in the Middle Ages and tell them to look up Constance Smith – whose rather mawkish desire to “revive” Mothering Sunday seems to me to stem very precisely from the celebration of Mothers’ Day in the USA.

    Locally, we tend to schedule baptisms for Mothering Sunday and rejoice in new life and potential. I welcome people at the beginning of the service by welcoming “those who are celebrating Mothering Sunday today” amongst others. We sing Now Thank We All Our God with its line about coming from our mothers’ arms. But that’s that. We don’t do anything else. In other words, we acknowledge it but play it down a bit.

    And I am thanked, every year, by people who say that they would not be able to go to church on that day if St Mary’s did what many churches do. People are profoundly grateful that we don’t force-feed them their sadnesses around that day.

    Very occasionally, I’ve been criticised for playing it down but the thanks that I get far outweighs the criticism. However, I have noticed that strident criticism for not keeping Mothering Sunday more fully tends to be made publicly. Appreciation for doing it in a way which minimises distress tends to come much more quietly.

    Personally, I think that Mothering Sunday is an own goal for the churches. It alienates as many as it attracts. Mission needs to be about telling people about God not about encouraging them to come and celebrate in ways which alienate others.

    The next Great Festival of Distress that will come later in the year is Harvest Festival. Again it is a festival we don’t all agree on. Some people are puzzled that it is a festival of distress but I’ve known many an argument about it. Is it acceptable to bring tins? Is it acceptable to bring tins from a budget supermarket line when you don’t eat from that line yourself? Is it acceptable to bring gifts that are not fairly traded? Why do we give the food to the foodbank and not to the old folk? Why do we give the food to the old folk and not to the foodbank? Why have you brought me this tin of lychees, I’m not eating that foreign muck? Why can’t we just think about everyone’s labour? Why have you not blessed the potatoes growing on my allotment? Why can’t everyone be happy singing “We Plough the Fields and Scatter”? Why would anyone sing hymns that suggest that God blesses us when there are starving people in the world? Isn’t the prosperity gospel wicked? Doesn’t God bless us when we are good as the bible says then?

    Again, I play this down here and again some people find that distressing in itself. I like to have a Sunday when we think about creation and for me that’s enough. We use some hymns that some would use at harvest and there’s others that we simply wouldn’t dream of using.

    After that comes Remembrance Sunday. The distress is heightened again. What do we really think about war and our part in it? Red poppy/white poppy wars are not unknown in churches. (We sell both but I’ve known several ministries that nearly came to an end because of white poppies). Last year I became aware of purple poppies to commemorate animals who had died in wartime and I sighed very deeply. Here in St Mary’s, we mark it a little differently to many churches. We have two minutes silence, seated, at the end of the intercessions and we remember the tragedy and pity of war. We sing O God our Help in Ages Past and no, we don’t sing anyone’s national anthem. We try to remember that we are an international congregation in which we have people from countries which the UK fought bitterly and bloodily. We try to remember that many people in the congregation will have no history of anything to do with Remembrance Sunday (and this applies to those from countries like the USA as well as parts of Africa). We try to remember that some in the congregation have fought for this or other countries themselves – have worn uniforms and have lost friends to enemy (or worse, friendly) fire. We wear our poppies of whatever colour we choose with pride and we do so on our street clothes rather than our vestments, as is the case with all symbols at St Mary’s – AIDS ribbons, poppies, breast cancer ribbons, daffodils for St David’s Day, CND emphemera and all my many badge creations are welcome and worn when we are being ourselves in street clothes rather than when we are standing robed at the altar.

    Inevitably there are tensions on all these days of distress.

    The common things seem to me to be that they are all days on which we do not agree what we are doing. And when we bring that into sacred time and space we have the capacity to cause cosmic upset for some.

    The Great Days of Distress don’t appear as Great Festivals in the Prayer Book. They are each a test of a religious community in its ability to manage conflicting joys and sadnesses. They are the best test of someone’s priestcraft. And these days, with social media giving a voice to the distress that each brings, we need to be all the more sensitive and all the more careful about what we are doing.

    And people very, very rarely talk about them in these terms.

    How should we mark festivals that are important to some and which cause obvious and terrible distress to others?

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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