• Can you preach about the Road to Emmaus?

    This sermon was preached on 19 April 2015 in St Mary’s Cathedral, Glasgow using ideas that were also explored in the sermon preached for Fr Chucks Iwuagwu in Haslemere, Surrey.

    Sermon preached by Kelvin Holdsworth on 19 April 2015 from St Mary's Cathedral, Glasgow on Vimeo.

    There are a number of texts in the bible about which it is almost impossible to preach. If I were to ask you which texts were there which preachers really shouldn’t attempt to tackle then I fancy that you might come up with some of the genealogies – the lists of who begat whom. Or maybe some of the more obscure purity laws in Leviticus which have little to do with our lives in a modern world.

    And it is true – some of those texts are next to useless for anyone trying to preach the gospel.

    But there are also a small number of texts about which sermons are pretty tricky for the opposite reason. If I’m honest, I’ve never heard (or preached) a sermon on the good Samaritan which actually improved on the story itself. It is the same with the Love Chapter – that glorious paean to love which St Paul sent to the fractious church in Corinth. No matter how badly it is read at so many weddings the ultimate truth shines out.

    Love is patient, love is kind. (And that just can’t be improved upon.

    And the same might be said of Psalm 23 – when did you ever hear a sermon on it that improved on the poetry or the pathos of the human condition so precisely observed.

    And so it is with the gospel reading this morning.

    The road to Emmaus is the Easter reading par excellence – it is familiar and comforting and disturbing all at once because it contains within it the surprise of recognising the Lord himself who appears, as is our experience with the breaking of bread and the fellowship that results from the breaking down of barriers between people.

    But who can improve on the story?

    What preacher ever beat Luke at his own game?

    The answer, if there is one is to presume that we’ve never heard Luke telling of the story at all.

    The answer is to put ourselves into the shoes – or probably the dusty sandals of the two who made their way to this place called Emmaus.

    And the thing to remember is that they’ve not heard the story. They’ve no idea what’s about to happen to them much less any idea that we might still be talking about them these centuries later.

    As they walk along, can we walk with them and overhear their conversation.

    Before the stranger catches up with them, what are they saying?

    Luke just tells us that they were talking about what had happened. Jesus had been put to death and Jesus had been buried. He was gone. No doubt there was a lot to talk about.

    If we read this as pious Christians who know how the story turns out then we might presume that they were having prayerful discussions about how Jesus’s death fitted in with the prophecies of the Hebrew scriptures. If we read the story as empathetic fellow travellers on a spiritual tradition we can probably see into their grief and share it.

    But what makes us so sure that is what they were talking about.

    What makes us so sure that they were not angry with Jesus for provoking just about everyone and finally going that one step too far and getting himself killed off long before his time.

    They may not have been experiencing pious thoughts at all. They may have been really rather cross.

    And surely they must have been wondering what was coming next.

    They’d been part of a great movement. And they’d lost their Messiah – what comes next? Who will replace him?

    How do you replace a Messiah anyway?

    Well, it’s obvious, isn’t it? You just put an advert in the Church Times for a new one. Maybe that’s what they were talking about as they made their way along the road.

    How to write the advert for a new Messiah.

    I’ve got this week’s edition of the Church Times here. This is how those adverts usually sound.

    • City based church seeks Messiah. Our priorities are missional leadership, imaginative outreach and children and young people. We seek a Messiah who has a personal relationship with God. (These adverts are all written in code).

    • Here’s another one – Honorary Assistant Messiah needed for 8 rural parishes in Norfolk. House provided but no stipend. Must be self-motivated.

    • Messiah required to be rector of beautiful rural parish in the Garden of England. Good schools, lovely people, well-appointed Rectory. Resolutions A, B and C have been passed. (That’s code for – no female Messiah’s need apply).

    It is funny the things they put in these adverts.

    If I’m ever tempted to read these out in the office on a Friday morning when the Church Times comes I have to make sure that there are no coffee pots near to the Vice Provost. He has been known to get over excited and break crockery in his fury at what they say.

    You would think sometimes that the Christian Gospel had been spread for 2000 years by mission development plans, people able to accomplish goal based ministry and those who have a passion for “innovative work with families and children”.

    Fortunately, I think that I worked out some time ago that this simply isn’t true.

    The Christian Gospel is spread by kindness, good humour, by people who bear the marks of Christ in their souls to enable them to reach out to a world that needs to know more about God’s love. It is spread by the enthusiastic witness of those who know the love of God to be true and to be the most wonderful thing in the whole world. But somehow the adverts don’t usually mention those things.

    The stranger reached over the table and picked up the bread and gave thanks and broke it and their eyes were opened.

    Opened I suspect to the good company that he had been on the road. The good humour he had exhibited that made them invite him in. The kindness he had shown them at a difficult time. Familiar factors. Familiar signs. Familiar symbols.

    And all of a sudden their eyes are opened. And all of a sudden he doesn’t seem to be there.

    Or is he?

    All of a sudden they have a burning desire to rush back to Jerusalem. All of a sudden they have a burning desire to tell their friends that all it not lost. Love has not died. Kindness has not gone. The one who broke bread with them before has broken into their world again.

    They don’t need a new Messiah.

    It is worth remembering sometimes that the church doesn’t need any new Messiahs. One was always enough and he’s still around.

    Still around and still turning up where bread is broken, stories shared and God’s people with humour and kindness celebrate the greatest news in the world – that God is love.

    Turned up there in Emmaus. And turns up here.

    For if Christ were not risen, we would not be gathered here in the name of the Father and of the Son and of the Holy Spirit.

    Amen.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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