What is in Kelvin's Head?

Nine things I learned on sabbatical about church growth

02/04/2014
I was prompted by someone yesterday on facebook to outline some of the things that I learned about churches and particular something about church growth that I learned whilst on sabbatical in North America. I came up with a quick list and thought that I would share it here too in a slightly expanded form.

The actual question that I was asked was regarding why people are giving up Mission Action Planning and looking for something else. It is indeed the case that I heard of people giving up doing Mission Action Planning. It is also the case though that lots of people in the States and Canada are still using that as a tool. The people who were giving up on it would say that they were giving up on it because it doesn’t work. The other reasons they might give would be these:
- It can make people feel guilty
- The risk is that it involves asking those who quite demonstrably don’t know what to do, what should be done.
- It can often lull people into thinking that if they just do what they’ve done with a bit more effort then all shall be well when perhaps it won’t.
In trying to think about patterns of church life amongst those who seemed to be doing well at helping congregations to grow, I would identify the following themes, which I’ve been thinking about since I came back:
1. The need to stop talking about mission – no-one joins a church that is so needy as to advertise that they are interested in “doing mission”. (Advertise in this context means any website, poster, church sign or magazine)
2. The need for strong high quality lay education – I was impressed by EFM http://www.sewanee.edu/EFM/
3. The need to train people in good quality congregational development – I was impressed by this: http://www.cdcollege.org/
4. The urgent need to think about quality in every aspect of church life. Especially worship. But not just worship.
5. Quality costs money and that means deliberate stewardship work to raise the money needed. Note that the giving at St Mary’s is currently 14% higher year on year than it was and that these are the austerity years. This is partly down to a lot of very hard work done by a small number of people and partly because of ways of talking about money that I learned on sabbatical. The moral of the tale is that sending clergy away on fabulous trips can pay off financially.
6. The need for leaders (mostly, but not exclusively bishops) taking a lead on hard issues like guns, drugs, gangs, marriage. This may mean talking to gangsters, taking a surprising opinion about drugs in public and joining the Pride parade.
7. The need for conscious work on teaching people a religious identity. Teaching people how to be an Anglican – what you do as an Anglican – how to keep Holy Week and Easter as an Anglican – how to say Compline etc
8. The need not to waste institutional and personal time trying to be ecumenical in a lowest common denominator way
9. The need to start things up as often as you close things down and do both deliberately and intentionally
church growth

10 responses to “Advertise, advertise, advertise!”

Matt Hanson

02/10/2008

Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

Matt Hanson

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Eamonn

02/10/2008

How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

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Gavin Drake

02/10/2008

Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

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kelvin

02/10/2008

Thanks for your comments Gavin.

You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

I’d be interested to know what the target was and how achieving it was measured.

I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

I also commented about past CAN campaigns here and here.

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Kennedy

02/10/2008

Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

You’ll permit me a small plug for the stuff that GRF produce.

Have a listen:

http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

Kennedy

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kelvin

02/10/2008

Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

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Elizabeth

03/10/2008

I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

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Coxy

03/10/2008

I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

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kelvin

06/10/2008

Hi Nick

I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

This affects things like the language we use for hymns.

We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

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ryan

06/10/2008

The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

Hope I’m immune from the st.silasite ensnaring spam filter
;-).

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