• 12 Things I’ve Learned About Preaching

    Kelvin, preaching

    At the moment, I’m on sabbatical and am not preaching regularly. However, I recently had the opportunity to preach to a congregation largely made up of apprentice preachers – those who are training for ordained and lay ministries in the church in the future. A number of them have asked me to share some wisdom on how I prepare a sermon. One even asked me to share my ‘homiletic method’. I don’t know about that, but here’s a few things I’ve been learning about preaching. I’ve written posts like this before, but here’s where I am in 2022.

    1. In good sermons there should be a beginning, a middle and an end. In the best sermons, they don’t come in that order.
      Start somewhere unexpected. Bewilder. Entrance. Beguile.
    2. A thousand biblical commentaries will not make a preacher a thousand times better.
      I have a huge admiration for those who write biblical commentaries but I have to confess that I very rarely use them when I’m writing a sermon. I remember a biblical scholar who used to be a member of one of the congregations that I’ve belonged to telling me that he had spent months trying to work out what my sources were and what commentaries I was reading.
      “Ah,” I said, “I’m just making it all up”.
      “I knew it!” he replied.
      The only caveat I would add to this is that I don’t think I would be able to make it all up without having been taught theology by inspirational teachers in university.
    3. Good preachers listen to good preachers.
      I’m lucky in that I hear good preaching within my own congregation from other members of the team. However, everyone can listen to good preaching these days. This internet thingy looks like it is here to stay.
    4. Reflecting on the biblical texts is not just for sermon prep.
      Regularly thinking about what’s in the bible is part of the life of a preacher, it isn’t just for when you need to get into the pulpit. For me, I’ve come to realise that hearing the bible read aloud when saying the daily office with others is a key way that I get to think about what’s in it. Being part of a group of people who regularly read the bible out loud together means that you get to be in a group that can talk about the horrible and outrageous bits honestly and say what you feel about them. This is important. The bible isn’t always nice.
    5. It is OK to use other people’s ideas but not their words.
      Don’t copy and paste. You’ll get found out. Anyone who knows you will know if you use material that isn’t in your own voice. They will wonder whose voice it is. And nowadays they will find out.
    6. Be serious about being funny if you want to make people laugh.
      I’m very lucky in being someone who preaches in Glasgow where people have an amazing sense of humour. It always used to be said that stand-up comedians dreaded playing Glasgow as audiences could give them a hard time. However, one of a number of reasons that the Glasgow Empire was called the comedians’ graveyard was because the audience was funnier than some who trod the boards and they knew it.
      Different things make people laugh in different places and it is worth working out what those things are. For example, the word, “Edinburgh” is intrinsically funny in Glasgow. The word, “Glasgow” will barely raise a smile in Edinburgh.
      There’s a big difference between being genuinely funny in the pulpit and telling a joke. By and large, formulaic jokes are not nearly as funny as reflecting on real life.
      The way you speak matters. Your voice will be different when you make people laugh to when you make people cry or think or get cross.
      Yes, sometimes preachers should make people cross.
      Rhythm is crucial. Think about preaching whilst doing something rhythmic – walking, swimming, knitting or …. well, you can think of something else that you need rhythm for.
    7. Preaching is a form of striptease.
      I’ve said this before and it always makes people feel uneasy. What I mean by it is that good preachers tend to reveal a lot about themselves. Congregations come to know the person they are listening to week after week. Show them another layer. Reveal something new every time.
      You know and they know that there’s parts of your personality that you’ll never quite reveal but they don’t know which those bits are. Not knowing quite what’s coming next is all part of the excitement.
      Tell stories about yourself but only stories in which you are the fool.
    8. Art begets preachers art.
      I’m sure that my preaching would be a lot more dull if I didn’t go to the theatre or listen to the spoken word on the radio. People craft words and use them to tell stories. Some of them are very good at it and they have much to teach us in church. People who see good opera and theatre are never going to be satisfied whilst putting on dull liturgy and preaching dull sermons.
      Remember what Peter Brook said: “A stage space has two rules: (1) Anything can happen and (2) Something must happen.”
      A pulpit is a stage.
      The altar sits in the middle of another one.
      Oh, and go to art galleries and look at things you don’t immediately understand. Preaching is a visual art, just one in which the paintings and the sculptures are made with words.
    9. Have one idea at once. Save the other ideas for another day.
      My bishop once said to me after I’d preached at some bigfangled service or another, “I don’t know how you do it, you only ever have one idea in every sermon.” He’s right. I do. And if I find I’ve got lots going on in a sermon I try to weed out the thoughts that are getting in the way of the one idea that I’m trying to get over and leave them for another time.
      People in the pews know that a sermon that is a few sentences too short is a hundred times better than a sermon that is a few hours too long. Preachers need to learn the difference too.
    10. Always chose the difficult text if presented with a choice to preach on.
      Some of the stories in the bible are difficult. Some vicious. Some violent. Some perplexing. Some outrageous. Always prioritise preaching on the hard stuff and worry away over it. The best sermons I ever write are about the most difficult texts. Preaching on the difficult stuff is hard. Preaching on the lovely stuff is impossible. Who ever preached a sermon that improved on or elucidated 1 Corinthians 13 anyway?
      Someone once told me that I made the hard stuff easy and the easy stuff difficult.
      I take that as a compliment.
      Never be frightened of admitting that a passage is difficult. Never patronise people in the pews by withholding from them Big Modern Ideas that you came across in your theological education. Christians can cope with new ideas. Christianity isn’t about to be wiped out by theology.
    11. Record sermons. Share sermons. Be the first to watch your own sermon.
      I’ve probably learned more from watching and listening to my own sermons than from anyone else. Not because I’m a homiletic genius but because I’m not. Listening to how I paced the sermon, how I used the dynamics and speed of my voice and above all, listening for the reactions of the congregation, is crucial to leaning how to do it better. Most people don’t like listening to recordings of their own voice. However, if you want to get better at preaching then get over yourself as quickly as you can. If you can’t cope with listening to yourself you cannot reasonably expect others to listen to you.
      I realised this week after I’d preached that if I’d just rephrased one of the lines and paced it differently I’d have got a belly laugh out of the congregation instead of a mere titter.
      That’s not a failure.
      Spotting that and tucking it away for another time is a success.
    12. Everyone who preaches can become a better preacher
      There is no-one who speaks in public who couldn’t get better at it than they currently are. Don’t be frightened of thinking about doing it better, no matter how early (or how late) you are in your preaching career. Quality and excellence are mission values these days, something a lot of people are very frightened of indeed – which I may write about more in another post.
      I remember years ago someone telling me that they thought I’d be a great preacher one day. I was furious – I thought I was pretty good at the time. I eventually came to realise that it wasn’t me who had the word of wisdom that day, it was the person who was speaking to me.
      Nowadays I share their hope that I’ll be a great preacher some day. In the mean time, I’m still learning.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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