• Vile, vile, vile

    Oh, vile was the journey home from Edinburgh last night.

    Every now and then there is hand wringing about how few the number of people are who make the trip over from Glasgow (city of light and beauty) to Edinburgh (town of dark pleasures and dug-up roads) for arts events in the Edinburgh festival. Indeed, this year, they’ve installed a useful ticket booth for the Fringe in Queen Street station, pour encourager les autres.

    That’s a good idea in itself, but access to tickets isn’t the primary reason that people don’t make the journey.

    I can understand why they might want to encourage more people. After all, I’ve been at two of the top notch events in the official festival in the last week and on each occasion there have been many empty seats all around me. (Funny, isn’t it that empty seats at the Olympics are a national scandal whilst empty seats at the world’s premier arts festival cause no headlines.)

    [In passing, I would also note with a slight grump that the Festival is now refusing to give a companion’s ticket to reviewers these days despite having all those empty seats to fill].

    A big part of the reason for people not wanting to go to Edinburgh at night from the land of plenteousness in the West is that the journey can be just so vile.

    You don’t want to drive to Edinburgh because in Edinburgh you can neither park nor drive. All roads in the centre are likely to be dug up or congested due to the long-running tram debacle which would be better described as a piece of performance art than a transport policy.

    And the late night trains from Edinburgh are just so horrible.

    Last Saturday night there was terrible overcrowding on the trains. They know that the Edinburgh festival is on its way presumably every year. And though there is the odd extra train very late at night, the capacity at 1030 pm just isn’t good enough. Corridors are full of people and toilets are full of…. well, never mind what they are full of.

    Last night I thought I got lucky by getting a seat in the front of the train. However, that feeling of pleasure and delight was soon dashed from the castle ramparts above Waverley station as Glasgow’s generic, belligerent, loud, smelly, objectionable drunk decided to sit at my table. After announcing to one and all quite how p….drunk he was, he then proceeded to keep up a commentary on everyone else in the carriage. Young women were lampooned for being too fat for him, too thin for him or wearing the wrong clothes. Every man was a threat that made him nervous and tetchy. Anyone with a briefcase was subject to questioning about what they did and whether they had any money in the case.

    Dozens of people had a miserable end to whatever kind of evening that they had had.

    I chose the line of least resistance and feigned sleep. However, closing your eyes to such bad behaviour is hardly any easier than keeping vigilant watch.

    Scotrail supposedly have a no alcohol and no drunks policy on late-night trains. If they are going to come anywhere near enforcing it then they need some staff on the trains. Last night there was no sign of a guard, conductor, ticket-wallah or whatever the whole vile journey.

    Quite ghastly and bound to make one think twice about making the journey again.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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