What is in Kelvin's Head?

How twitter and facebook can save your blog rather than kill it

10/10/2014
One of the things that anyone keeping a blog must be aware of at the moment is that things are not the same as they were. At one time you simply had to put up something even vaguely interesting and people all over the world would read and comment. Blogging was like the Wild West – for the attention seeker there was gold to be mined her.

I remember Mother Ruth saying to me before she started blogging, “All you have to do is ask ‘Who teaches cats yoga?’ and you’ve an audience”. If you could supply an entertaining picture of the cat in question, you were immediately set to dominate the blogging world.

Nowadays, things are more difficult. One-liners like that have long since moved over to social media. Facebook and twitter are a more appropriate place for compact wit and if you are initially trying to reach friends and friends of friends then the social media platforms are the way to go. It is, to a large extent, what they are for.

I made a prediction in one of my new year posts that the number of active bloggers would decrease but the influence of those who remain blogging would continue to increase. I still think that is true and I can see when I look through my blog feeds in a morning that there really are far fewer people making the effort. The fad has past but there are some who continue. Those who continue tend to be those who have learned to harness social media and quite often those who have given up have simply moved to social media instead. Perhaps blogging gave them connections with people that they are happy to retain in a different way.

For some people, starting a blog is about keeping up with those whom you know. For others it is like taking a few tentative steps into the limelight and tottering onto a very public stage. It is the latter type of bloggers who are persisting and they have even greater potential now to become global voices. The blogosphere is becoming free of some of the clutter. Now the cat pictures have moved to facebook and twitter, maybe posts with more substantial thinking matter more.

It is very obvious that quick witty thoughts are going on social media whereas blogs are now being used for more substantial thinking. Successful blogs these days quite often seem to have fewer posts than they once would have done but the posts themselves are more substantial.

Who would have guessed that blogging would have reinvigorated the essay as a writing style?

Anyway, it seems to me that you can write as much as you like these days, if you are not engaging on social media then you are unlikely to see many readers.

Here’s how to make social media work for you and keep the readers flowing in.
- Post links to your latest blog entry on twitter and facebook (it isn’t rocket science, that’s where your readers are).
- Note the plural! – Post a link in the morning to get the morning audience, one in the afternoon (for when America is waking up, if you are in Europe) and another one later in the day.
- Don’t be ashamed to work for your audience.
- Remember that email is a form of social media and offer people the chance to sign up to receive your posts. This way of reading blogs is growing.
- Remember to provide an RSS feed for those who receive blogs that way. (For readers, I recommend Feedly now that Google Reader is long gone).
- A witty link on twitter that gets retweeted is the gold you are chasing
- A photo of a cat doing yoga is never wrong.
- Oh and one last thing. Why do you think it is important to ask questions on a blog?
Picture credit – Mel on Flickr Copyright (CC BY-ND 2.0)

8 responses to “Finding a place to be”

Gordon

11/10/2024

I do think it’s important to remember that the sectarian persecutions of the past happened within a context that regarded itself as Christian – whether Episcopalian north of the border, or Reformed south of the border, the majority culture just saw itself as the ‘correct’ church.

Our context is of overwhelming apathy towards religion at the best, and at worst, assuming that anyone religious is a fundamentalist with a scantily concealed desire to kill infidels.

But I agree that we would be wise to trust in the Holy Spirit.

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Alastair O

12/10/2024

Kelvin
I always value reading your thoughts. May I suggest you give consideration when you use the word ‘church’? While the Church of Scotlad is closing many buildings, (s)he is not closing churches!

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1. Kelvin
  
  13/10/2024
  
  I’m aware of a C of S congregation which merged with a congregation that was a union of (I think) 7 congregations a number of years ago. This union of 8 has now announced its building will close and it will unite with another one making a union of 9. There is a plan to merge this with another congregation and there are discussions ongoing about which building should be kept.
  
  You can say that all those churches are still open if you like but I’m not sure that people local to this actually do see it that way.
  
  Reply
  1. Ferdinand von Prondzynski
    
    15/10/2024
    
    Indeed. See my separate comment.
    
    Reply
  2. Alastair O
    
    26/10/2024
    
    Greyfriars Kirk in Edinburgh is a united congregation which over the years has worshipped in 17 places. Worth a visit to see the 17 leg communion table crafted by its social enterprise arm Grassmarket Community Project.
    
    Reply
Rory Gillis

13/10/2024

Hi from Nova Scotia. You mention the Canadian Church in passing. Church demographers told us recently that the last Canadian Anglican will disappear by 2040 and the update is, maybe sooner as a result of the pandemic. My take is that parties, whether ‘liberal’ ( mine) or conservative ( some one else’s) are more consequence than cause. Our current decline is tied in with the decline of religion in Canada in general. Ethnicity is also an issue. Anglicans here are as ethnic as any one else. Our ethnic cohort stopped having large families over two generations ago. Urbanization, rural decline and with it regional outmigration in historically Anglican strong areas like Atlantic Canada are part of the picture.

I think one can distinguish between the decline of the grand old institution
( Anglican Church of Canada, previously The Church of England in Canada) and the future of a communities of faith with an Anglican heritage. Pace demographics, there are just too many stories of parishes and other entities being fully alive, full of The Spirit, doing creative things, holding a place in the community.

Kevin, as your article notes, anecdotes and stories matter. They not only provide hopeful pause for reflection: they also testify to the creative perseverance of a Spirit filled people.

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1. Rory Gillis
  
  17/10/2024
  
  Fr. Kelvin, last para, my apololgy for the typo in your name.It was either auto correct or a inattentive scribal error on my part. I know several ‘Kevins’ indeed too many perhaps. lol. please fix if possible. R.G.
  
  Reply
Elaine

18/10/2024

I think people are done with man made religion but spirituality well that’s a different thing. I feel that you are correct people are drawn to love, inclusivity and holy spaces I think our church is such a space and I know it is growing. I remember Mission 21, it appalled me. Statistics and money. Surely we are beyond that. I have faith, what will be will be. But it might be different to what we think we should have or it should be. Exciting times.

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