• I’d like a Featherlight Brexit and no-one is offering it

    The trouble is, I agree with Mrs May.

    Oh, don’t get breathless and excited. I only agree with her about one thing. I don’t agree with her about the kind of country she wants us to live in. I don’t agree with her about the kind of Europe we are going to create. I don’t agree with her about the kind of economy that she wants, which I think will harm the poorest most.

    No, I simply agree with that most pathetic and seemingly banal political slogan – brexit means brexit. I wish I didn’t but I do.

    If the people of the UK voted for brexit then the UK has to come out of the EU. I don’t see any way of that being avoided with the possible exception of the government falling and a new election being fought entirely on the European question. However, that isn’t going to happen and so brexit really does mean brexit.

    There really is no having a referendum vote and ignoring it.

    I don’t know what was ever meant by a red, white and blue brexit but what I want is a featherlight brexit.

    I want a brexit that retains all the best of the relationship we have with the EU and which leaves the door open to rejoining after a period outside.

    However, that doesn’t seem available.

    I find it difficult to understand why there isn’t anything like that available politically.

    The Lib Dems seem in denial that the referendum on brexit actually means we are leaving.

    The Tory party seems mostly hell bent on the worst kind of brexit.

    The Labour party seems mostly hell bent on removing itself as a political force.

    The SNP seem to think that all that matters is whether or not it brings Scottish independence any further forward.

    Our First Minister seemed ruffled and unsure of herself today as though she had not had a script prepared for Theresa May’s well trailed speech. It seems to me that now is the time when we will see what kind of politician Nicola Sturgeon is. She’s been dealt a very rough hand and we’ve no idea whether she will play it well. You can’t really judge a politician by how well they play a good hand and she’s more or less had that up until now. Massive poll ratings and huge electoral success have been very impressive but I simply don’t believe she can win a better brexit deal for Scotland than the rest of the UK gets. To some extent the SNP have been living in a fantasy since the brexit vote.

    Ms Sturgeon’s hand might get very much worse this year. If there’s electoral success for the far right in either Holland or France then it is plain that the question will not be whether Scotland should be independent in Europe but whether there’s a Europe left which we want to be in.

    I want a brexit that means that people living in the UK from the EU can remain in the UK and vice versa.

    I want a brexit that retains interdependent trading with the UK and the EU.

    I want a brexit that leaves the door open to a reformed European project which seems inevitable and which Britain would be better engaged with than disengaged with.

    However, I don’t feel as though anyone is offering anything like what I want.

    Who will form the Featherlight Party with me?

     

     

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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